Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
73 We are wild
Beauty
86/100
74 Anese
Beauty
85/100
75 Beautycounter Products
Beauty
85/100
76 Bevel
Beauty
85/100
77 Crown Affair
Beauty
85/100
78 Fur
Beauty
85/100
79 Geologie
Beauty
85/100
80 HAUS LABS
Beauty
85/100
81 Henry Rose
Beauty
85/100
82 Humanrace
Beauty
85/100
83 Korres
Beauty
85/100
84 Lashify Lashes
Beauty
85/100
85 Lesse
Beauty
85/100
86 MFMG costmetics
Beauty
85/100
87 Pat McGrath Labs
Beauty
85/100
88 Peace Out
Beauty
85/100
89 Plenaire
Beauty
85/100
90 Touchland Hand Sanitizer
Beauty
85/100
91 True Botanicals
Beauty
85/100
92 Verelle Haircare
Beauty
85/100
93 Wildling Beauty
Beauty
85/100
94 8 Faces
Beauty
84/100
95 Aavrani
Beauty
84/100
96 Apostrophe Skincare
Beauty
84/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.