Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
25 1999 Beauty
Beauty
89/100
26 About Face
Beauty
89/100
27 Corpus
Beauty
89/100
28 Fig.1
Beauty
89/100
29 Glamnetic
Beauty
89/100
30 Haeckels
Beauty
89/100
31 Hello Sunday
Beauty
89/100
32 ILIA
Beauty
89/100
33 Koa
Beauty
89/100
34 Palm of Ferronia
Beauty
89/100
35 Topicals
Beauty
89/100
36 Type: A Deodorant
Beauty
89/100
37 Heath
Beauty
89/100
38 Sweed
Beauty
89/100
39 Hanahana Beauty
Beauty
89/100
40 Amika
Beauty
88/100
41 AURA Hair Care
Beauty
88/100
42 Cirque Colors
Beauty
88/100
43 Duradry
Beauty
88/100
44 Glossier
Beauty
88/100
45 Billie Razors
Beauty
88/100
46 Byredo Gypsy Water
Beauty
88/100
47 Deceim
Beauty
88/100
48 Good Molecules
Beauty
88/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.