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Fig.1
Fig.1 Beauty offers expert-developed, refillable skincare products with science-backed ingredients and clinically proven claims. Their sustainable packaging and personalized advice from in-house estheticians make them a standout in the skincare industry.
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DTCetc’s Take
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Fig.1 Beauty was founded by a team of skin health experts including board-certified dermatologist Dr. Courtney Rubin, cosmetic chemist Lizzy Trelstad, and serial entrepreneur and venture capitalist Kimmy Scotti. Their passion for skincare and vision of making skin health achievable for everyone has led to the creation of expert-developed, refillable skincare products. Fig.1's products are formulated with science-backed ingredients, intentional formulations, and clinically proven skincare claims. Their refillable packaging system allows customers to save while reducing waste, and free access to in-house estheticians provides personalized advice and support for customers throughout their skincare journey. Fig.1's focus on efficacy, accessibility, and reusability makes them a standout in the skincare industry.
Fig.1 Beauty attracts skincare enthusiasts who prioritize expert-developed, scientifically-backed products that deliver proven results. The brand appeals to eco-conscious consumers who value sustainable practices, such as refillable packaging that reduces waste. Customers seeking personalized guidance in their skincare journey appreciate the complimentary access to in-house estheticians. In summary, Fig.1 Beauty's clientele comprises individuals dedicated to maintaining healthy skin through efficient, sustainable, and accessible skincare solutions.
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Here's what shoppers have to say:
- Customers love how soft and smooth their skin feels after using Fig.1 products, with a spa-like scent that is calming and refreshing.
- Fig.1 eye cream is highly effective in hydrating the delicate skin around the eyes, preventing concealer from creasing.
- The brand's scrubs strike a perfect balance between being effective and gentle on the skin.
- Fig.1 offers a great, gentle cleanser that is perfect for dry skin.
- Customers appreciate that Fig.1 offers free replacement parts, which is especially helpful for accidents.
- Even customers with sensitive skin have had great experiences with Fig.1's retinol moisturizer, which has helped brighten their complexion and moisturize their skin without causing irritation.
- Fig.1's moisturizers are perfect for different seasons and times of day, with the retinol moisturizer being great for night use and the ceramide moisturizer being perfect for daytime use.
- Customers with sensitive skin have had great experiences with Fig.1's products, with no irritation, stinging, burning or redness.
- Fig.1's exfoliating scrub is a customer favorite, with a pleasant scent and the ability to leave skin smooth and soft.
- The brand's moisturizers are highly effective at locking in moisture, leaving skin supple and soft.
- Fig.1's oil is a great addition to the brand's exfoliating body wash, leaving skin smooth and shiny.
Cons
- The products may not be suitable for those with sensitive skin
- Some customers found the products to have an unpleasant texture and scent
- The moisturizer may not provide enough hydration for those with dry, acne-prone skin
- The products may have a strong scent, despite claims of being fragrance-free
- Some customers experienced skin irritation after using the products, despite claims of being gentle
- The return process may not be user-friendly for some customers
Fig.1 offers free shipping for all orders within the United States. Customers have the option to upgrade or expedite their shipping for an additional fee. International shipping rates are dependent on the customer's location and order size. The brand ships worldwide and customers can select their country at checkout. Shipping typically takes 7-10 business days, but weather and location can sometimes cause delays. Customers will receive a tracking number via email to track their order status.
Fig.1 offers a 30-day return policy for products purchased on their website. To be eligible for a refund, the product must be at least half full. Customers must reach out to the company at info@fig-1.co to initiate the return process and complete a brief survey. It is important to note that only items purchased on fig-1.co are eligible for return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience
Skincare enthusiasts, eco-conscious, personalized guidance
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
85
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100
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Quality Score
85
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100
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DTCetc Score
89
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100
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