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Beauty — Eco-conscious

Fig.1

Fig.1 Beauty offers expert-developed, refillable skincare products with science-backed ingredients and clinically proven claims. Their sustainable packaging and personalized advice from in-house estheticians make them a standout in the skincare industry.

Fig.1
DTCetc Score
89
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Fig.1 Beauty was founded by a team of skin health experts including board-certified dermatologist Dr. Courtney Rubin, cosmetic chemist Lizzy Trelstad, and serial entrepreneur and venture capitalist Kimmy Scotti. Their passion for skincare and vision of making skin health achievable for everyone has led to the creation of expert-developed, refillable skincare products. Fig.1's products are formulated with science-backed ingredients, intentional formulations, and clinically proven skincare claims. Their refillable packaging system allows customers to save while reducing waste, and free access to in-house estheticians provides personalized advice and support for customers throughout their skincare journey. Fig.1's focus on efficacy, accessibility, and reusability makes them a standout in the skincare industry.

Who shops at Fig.1

Fig.1 Beauty attracts skincare enthusiasts who prioritize expert-developed, scientifically-backed products that deliver proven results. The brand appeals to eco-conscious consumers who value sustainable practices, such as refillable packaging that reduces waste. Customers seeking personalized guidance in their skincare journey appreciate the complimentary access to in-house estheticians. In summary, Fig.1 Beauty's clientele comprises individuals dedicated to maintaining healthy skin through efficient, sustainable, and accessible skincare solutions.

Fig.1
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

89
/100
Overall score
Quality85
Sustainability85
Value for money80
Category
Beauty
Style
Eco-conscious
Website
fig-1.co ↗
04

What customers say

Customers love
  • Customers love how soft and smooth their skin feels after using Fig.1 products, with a spa-like scent that is calming and refreshing.
  • Fig.1 eye cream is highly effective in hydrating the delicate skin around the eyes, preventing concealer from creasing.
  • The brand's scrubs strike a perfect balance between being effective and gentle on the skin.
  • Fig.1 offers a great, gentle cleanser that is perfect for dry skin.
  • Customers appreciate that Fig.1 offers free replacement parts, which is especially helpful for accidents.
  • Even customers with sensitive skin have had great experiences with Fig.1's retinol moisturizer, which has helped brighten their complexion and moisturize their skin without causing irritation.
  • Fig.1's moisturizers are perfect for different seasons and times of day, with the retinol moisturizer being great for night use and the ceramide moisturizer being perfect for daytime use.
  • Customers with sensitive skin have had great experiences with Fig.1's products, with no irritation, stinging, burning or redness.
  • Fig.1's exfoliating scrub is a customer favorite, with a pleasant scent and the ability to leave skin smooth and soft.
  • The brand's moisturizers are highly effective at locking in moisture, leaving skin supple and soft.
  • Fig.1's oil is a great addition to the brand's exfoliating body wash, leaving skin smooth and shiny.
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Popular products

Shop the range ↗

Fig.1 shipping policy

Free shipping

Fig.1 offers free shipping for all orders within the United States. Customers have the option to upgrade or expedite their shipping for an additional fee. International shipping rates are dependent on the customer's location and order size. The brand ships worldwide and customers can select their country at checkout. Shipping typically takes 7-10 business days, but weather and location can sometimes cause delays. Customers will receive a tracking number via email to track their order status.

Fig.1 return policy

30-day return window

Fig.1 offers a 30-day return policy for products purchased on their website. To be eligible for a refund, the product must be at least half full. Customers must reach out to the company at info@fig-1.co to initiate the return process and complete a brief survey. It is important to note that only items purchased on fig-1.co are eligible for return.

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