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Beauty — Eco-conscious

ILIA

ILIA is a clean beauty brand that merges skincare and makeup, using potent formulas with active ingredients to protect and revive your skin. Their sustainable packaging is a plus.

iliabeauty.com ↗ ★★★★ 4.2 via Okendo
ILIA
DTCetc Score
89
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

ILIA is a skincare-powered makeup brand focused on clean and effective products. The brand operates a direct-to-consumer e-commerce site at iliabeauty.com.

Who shops at ILIA

ILIA is popular among customers who value clean, skin-centric beauty products that protect and revive their skin. Their focus on merging skincare and makeup appeals to those who want products with active skincare ingredients and environmental protection.

ILIA
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

89
/100
Overall score
Quality90
Sustainability90
Value for money70
Category
Beauty
Style
Eco-conscious
04

What customers say

4.2 Summarized from verified reviews via Okendo

"It goes on softly and deeply nourishes the skin. My face felt revived in the morning. Not greasy!"

ILIA products are highly praised for their natural finish, skincare-like formulas, and ease of application, though some users experience breakouts or find certain shades/finishes don't match expectations.

Customers love
Natural, lightweight finish that looks like 'skin but better'
Nourishing, skincare-forward formulas that feel good on skin
Easy to apply and buildable coverage with versatile products
Things to consider
Some users experience breakouts or skin irritation
Formula can separate or smudge after a few hours
Shade range gaps and undertone mismatches for some complexions
Shimmer finish may be too prominent for contouring use
19
Products tracked by our nightly sync
2
Head-to-head face-offs published
05

Popular products

Shop the range ↗

ILIA shipping policy

ILIA Beauty estimates that orders will arrive within 10-14 business days of the ship date, pending clearance. However, the brand does not ship to international P.O. boxes. Customers outside of the United States may be required to pay taxes and duties upon delivery, and it is the responsibility of the customer to know and pay these fees. Shipping is available to several international destinations, including Austria, Belgium, France, Germany, Italy, Singapore, and the United Kingdom.

ILIA return policy

60-day return window

ILIA offers full refunds or exchanges on gently used products within 60 days of purchase from iliabeauty.com, with no restocking fees and prepaid return labels available upon request. Refunds are credited to the original payment method within 10 business days of receipt, though sale items and partial sets are excluded from this policy.

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