ILIA

ILIA is a clean beauty brand that merges skincare and makeup, using potent formulas with active ingredients to protect and revive your skin. Their sustainable packaging is a plus.

Category
Beauty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About ILIA

ILIA is a clean, skin-centric beauty brand founded by Sasha Plavsic in 2011. The brand's philosophy is focused on the idea that skincare and makeup should be one, and their products are designed with active levels of skincare ingredients that shield the skin from environmental stressors. ILIA strongly believes in SPF, as it is what protects and powers these actives, making them up to 200% more effective. Their daily essentials are designed to instantly revive your look, with a focus on making your skin look and feel alive. The brand strives towards more sustainable packaging through the use of recycled aluminum, glass components, and responsibly sourced paper. ILIA challenges the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin.

Who Shops At Name

ILIA is popular among customers who value clean, skin-centric beauty products that protect and revive their skin. Their focus on merging skincare and makeup appeals to those who want products with active skincare ingredients and environmental protection.

What customers love about ILIA

Here's what shoppers have to say:
  • High-quality products.
  • Excellent customer service.
  • Ilia's products simplify routines and make skin happy.
  • Ilia's return process is easy and hassle-free.
Cons
  • The products may not work well for everyone's skin type or chemistry.
  • The Super Serum Skin Tint may not be suitable for those who prefer a matte finish.

ILIA's Shipping Policy

ILIA Beauty estimates that orders will arrive within 10-14 business days of the ship date, pending clearance. However, the brand does not ship to international P.O. boxes. Customers outside of the United States may be required to pay taxes and duties upon delivery, and it is the responsibility of the customer to know and pay these fees. Shipping is available to several international destinations, including Austria, Belgium, France, Germany, Italy, Singapore, and the United Kingdom.

ILIA's Return Policy

ILIA Beauty offers a hassle-free return policy for their customers. If you are not satisfied with your order, you may exchange or return gently used products within 60 days of purchase from iliabeauty.com, minus the cost of shipping. Note that sale items or value sets are not eligible for refunds or exchanges. ILIA Beauty does not charge a restocking fee and can provide a prepaid return label upon request. To start the process, customers in the U.S. will need their order number and ZIP code and can visit the returns portal. International customers can email Ilia Beauty for return instructions.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
89
/
100
This brand offers products that are on the pricey side.
Target Audience

Clean beauty enthusiasts

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
89
/
100
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ILIA on Socials

View this profile on Instagram

ILIA (@ILIA) • Instagram photos and videos

Brands Like ILIA

Looking for brands similar to ILIA

We've got you covered. Check out this list of similar Beauty brands that customers of ILIA love.

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Cocokind

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