Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
121 Journ
Beauty
84/100
122 Juno and Co
Beauty
84/100
123 Keys Soulcare
Beauty
84/100
124 KraveBeauty
Beauty
84/100
125 Le Prunier
Beauty
84/100
126 Milk Makeup
Beauty
84/100
127 MOB
Beauty
84/100
128 Mother Dirt
Beauty
84/100
129 Native
Beauty
84/100
130 Noie
Beauty
84/100
131 NuFACE Skincare
Beauty
84/100
132 Oars + Alps
Beauty
84/100
133 Olaplex Shampoo
Beauty
84/100
134 Olive and June
Beauty
84/100
135 ONE/SIZE Beauty
Beauty
84/100
136 OUAI
Beauty
84/100
137 OUI the People
Beauty
84/100
138 prose
Beauty
84/100
139 Saie
Beauty
84/100
140 Shavelogic
Beauty
84/100
141 Sienna Naturals
Beauty
84/100
142 Skin and Me
Beauty
84/100
143 Strands Hair Care
Beauty
84/100
144 Stryx
Beauty
84/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.