Noie

Noie is a skincare brand that combines science, community feedback and machine learning to create customized products for those struggling with skin diseases. Their commitment to quality and attention to ingredients help customers reclaim their confidence and feel comfortable in their own skin.

Category
Beauty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
B Corp
Sustainable

DTCetc’s Take

About Noie

Noie is a skincare brand founded by a group of experts in 2019 with the aim of improving the quality of life for people struggling with skin diseases such as acne, eczema and psoriasis. The company combines science, community feedback and machine learning to create informed recommendations for their users. Noie's products are carefully crafted and customised for each user, with meticulous attention paid to the ingredients used. The brand name, NØIE, is derived from the Danish word "nøje", meaning careful, accurate or meticulous, which reflects the brand's commitment to quality. Noie's mission is to help their customers reclaim their confidence and feel comfortable in their own skin.

Who Shops At Noie

People struggling with skin diseases such as acne, eczema, and psoriasis shop at Noie. These customers value the brand's scientific approach, community feedback, and machine learning-driven recommendations, as well as the customized skincare products designed to improve their quality of life.

What customers love about Noie

Here's what shoppers have to say:
  • Noie Skincare has improved people's skin, with clear results seen within a month of using the face wash and cream.
  • The products are fragrance-free, and the company has admirable sustainability efforts.
  • The customer service is excellent, with fast delivery and a willingness to adapt the product to the customer's needs.
  • The products are customisable and work to target specific skin problems.
  • The products are suitable for oily, combined and sensitive skin, and have been helpful in reducing redness in people with rosacea.
  • People have seen a decrease in acne, breakouts and scars.
Cons
  • The products may cause negative reactions on the skin after only one use.
  • The sunscreen may cause new spots and make the skin look oily.
  • The products may not be effective and may cause more pimples.
  • The company's marketing and questionnaire may be misleading.
  • The products may be expensive and the cleanser may require a lot of product to clean the skin.

Noie's Shipping Policy

Noie offers shipping to a variety of countries, including those within the European Union and some outside of it. Shipping costs vary depending on the chosen delivery method and destination, and the price will always be specified at checkout. For orders over €55, Noie offers free shipping with their tracked postal service, which is delivered by the local national carrier. Express shipping is also available for an additional fee, with delivery times ranging from 1-3 business days for DHL and UPS, and 3-7 business days for national postal services. Customers should note that due to new customs regulations, deliveries to countries outside of the EU may be charged a customs fee.

Noie's Return Policy

Noie's return policy states that products are customised and labelled individually for each customer, therefore they cannot be returned unless the product is damaged or unused and the customer has regretted their purchase. If a customer receives a damaged product, they should contact Noie's Care Advisors for assistance. Customers have the right to withdraw from their purchase within 30 days without reason. Noie promises to work with customers to find a new formulation and send it free of charge if they are not satisfied after 30 days of use.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Skin Concerns

Stereotype

Sensitive

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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Noie on Socials

View this profile on Instagram

Noie (@Noie) • Instagram photos and videos

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