Journ

Journ is a skincare-focused-cosmetics brand that offers efficacious products for women with medium to deeper skin tones. Their products are designed to conceal specific skin concerns for a flawless look while also helping to improve them over time. The brand is dedicated to creating a more inclusive beauty industry and empowering women along their unique journey.

Category
Beauty
Specialty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Free Shipping
Organic
Cruelty Free

DTCetc’s Take

About Journ

Journ is a skincare-focused-cosmetics brand founded in 2019 by Sara Shah. Based on her personal journey with acne and the scars it left behind, Sara created Journ to offer efficacious products for women with medium to deeper skin tones. Journ's products are designed to conceal specific skin concerns for a flawless look while also helping to improve them over time. The brand's name, Journ, is an ode to every woman's unique journey, which the brand hopes to be a part of while inspiring and empowering them along the way. Journ's products are made with love and purpose, and the brand is dedicated to creating a more inclusive beauty industry.

Who Shops At Journ

Journ customers are women with medium to deeper skin tones who seek skincare-focused cosmetics that address specific concerns. The brand's dedication to inclusivity, empowerment, and efficacious products that improve skin over time appeals to individuals who prioritize their skin's health and beauty.

What customers love about Journ

Here's what shoppers have to say:
  • Journ's Matcha product helps treat and minimize pores, texture, and oil, while also reducing redness.
  • Journ's product for dark circles is effective in covering them up and receives high praise from users.
  • Journ's Marrakech corrector is a favorite among makeup artists for its ability to work on problematic skin and blend well with full coverage foundation.
  • Journ's Alpenglow product is a hit with users who appreciate its ability to make them look natural and beautiful, without highlighting wrinkles or dark spots.
  • Journ's products receive high praise from a certified Medical Esthetician, who notes their effectiveness and rarity in the market.
Cons
  • Journ's products may not effectively cover all types of skin imperfections.
  • Some customers may not find Journ's products to be worth the cost.

Journ's Shipping Policy

Journ offers free shipping to US and Canada for all orders, as well as for international orders over $50. However, international orders may incur import duties and taxes, which the customer will be responsible for paying. Journ recommends calculating these costs before placing an order. If the customer refuses to pay these fees, Journ cannot refund or cancel the order unless the package is returned.

Journ's Return Policy

Journ offers a 30 day RISK-FREE trial for their products. Customers who are unsatisfied with their purchase can contact Journ with their order number within 30 days of receiving their order to initiate a return. However, customers are only able to return one of each type of item for a full refund and only on their first order. If a customer orders multiple units of the same product, only one unit will qualify for a refund. Shipping charges and Journ Gift Cards are not refundable. The full amount will be refunded to the original method of payment.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Women of color, skincare enthusiasts, inclusive beauty seekers

Stereotype

Melanin

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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
84
/
100
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Journ on Socials

View this profile on Instagram

Journ (@Journ) • Instagram photos and videos

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Rhode

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RoseSkinCo

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8 Faces

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100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

456 Skin

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Aavrani

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Aesop

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Aesop Skincare

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