Mother Dirt

Mother Dirt is a Boston-based skincare brand founded in 2015 that uses AOB (ammonia-oxidizing bacteria) to restore the skin's natural microbiome. Its products are vegan, cruelty-free, clinically and dermatologically tested, and made in the US with recyclable packaging. With every purchase, a tree is planted and the brand has been featured in popular publications such as Byrdie, Elle, and Cosmopolitan.

Category
Beauty
Specialty
Socials
84
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Mother Dirt

Mother Dirt is a Boston-based skincare brand founded in 2015 by Jasmina Aganovic. It is an offshoot of AOBiome Therapeutics, a biotech company that researches the benefits of using AOB (ammonia-oxidizing bacteria), a type of microorganism that eats up the bad bacteria produced by sweat. Its products are designed to put back the natural bacteria that are already there and balance the skin's microbiome. These products are vegan, cruelty-free, clinically and dermatologically tested, and made in the US. They are packed with prebiotics and probiotics and come in recyclable packaging. The brand plants a tree for every purchase and has been featured in popular publications such as Byrdie, Elle, and Cosmopolitan.

Who Shops At Mother Dirt

Mother Dirt is a brand of skin and hair care products designed to help rebalance the skin's microbiome and treat conditions like eczema, acne, aging skin, dermatitis, and more. The products are made with clean, natural ingredients, are cruelty-free, and are transparent about their ingredients and production processes. They are suitable for anyone looking for a natural and ethical solution to their skin care needs.

What customers love about Mother Dirt

Here's what shoppers have to say:
  • Improved skin health and reduced acne
  • Balanced and soft skin
  • Replacement for deodorant
  • Use instead of showering
Cons
  • May not be suitable for everyone

Mother Dirt's Shipping Policy

Mother Dirt ships domestically within the US via USPS, UPS, and FedEx for a standard fee of $9. Orders sent to Alaska and Hawaii range between $24-$26. For international orders, Mother Dirt delivers to Canada, Australia, and New Zealand. Shipping fees vary by location, but start at $25-$30. Orders over $50 receive free shipping. Customers will receive a confirmation email with a tracking link once their order has left the warehouse.

Mother Dirt's Return Policy

Mother Dirt offers a case-by-case return policy that allows customers to return both used and unused products within 30 days of purchase. To initiate a return, customers should email [email protected] with their reason for returning the item. A customer service agent will then get back to the customer with the next steps. There are no restrictions on which items can be returned and the company processes returns in a timely manner.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Natural, ethical, skin

Stereotype

Eco-conscious

Pricing Rating
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70
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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Mother Dirt on Socials

View this profile on Instagram

Mother Dirt (@Mother Dirt) • Instagram photos and videos

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