OUI the People

OUI the People is a personal care brand founded in 2014 by Karen Young, with the mission to create a luxurious, sustainable hair removal experience. Featuring natural ingredients, vegan and cruelty-free formulas, and refillable bottles, glass packaging, and stainless steel razors, OUI the People's products are designed to help you feel good about your body, while reducing the amount of plastic going into landfills.

Category
Beauty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About OUI the People

OUI the People is a personal care brand founded in 2014 by Karen Young, with the mission of creating a luxurious, sustainable hair removal experience. The brand offers a wide range of products, including razors, toners, masks, creams, and more, all featuring natural ingredients and vegan and cruelty-free formulas. Its products are designed to help you feel good about your body, and its sustainable refillable bottles, glass packaging, and stainless steel razors aim to reduce the amount of plastic going into landfills. OUI the People's products have been featured in many publications and have a loyal following on Instagram.

Who Shops At Name

Customers who prioritize eco-consciousness and sustainability in their personal care routine would find OUI the People useful. These customers are likely looking for products that are made with natural ingredients, vegan and cruelty-free formulas, and sustainable packaging. They are conscious of the impact their purchases have on the environment and want to reduce their carbon footprint. OUI the People aligns with these customers' values by offering a luxurious, sustainable hair removal experience. The brand's products are made with natural ingredients and are vegan and cruelty-free, which appeals to customers who prioritize ethical and sustainable practices. Additionally, the brand's refillable bottles, glass packaging, and stainless steel razors help reduce the amount of plastic waste going into landfills, which is important to eco-conscious customers. Overall, customers who prioritize sustainability and ethical practices in their personal care routine would find OUI the People useful. The brand's commitment to natural ingredients, vegan and cruelty-free formulas, and sustainable packaging aligns with these customers' values and helps them reduce their environmental impact.

What customers love about OUI the People

Here's what shoppers have to say:
  • Oui the People razor is durable and long-lasting, as many users have used it for up to 5 years and it is still going strong.
  • The razor is easy to use once the user gets used to the weight.
  • The razor is luxurious and leaves the skin feeling smooth after use.
  • The Ingrown Relief Toner is effective and leaves the skin feeling smooth.
Cons
  • The product did not meet my expectations.
  • The customer service experience was lacking.
  • The pricing seemed too high for the quality of the product.

OUI the People's Shipping Policy

OUI the People ships exclusively via USPS to both domestic and international customers. For domestic customers, shipping is $5 or free on all orders over $75. International customers will have to pay $15 for shipping. Customers can expect their parcels to arrive within 5 working days, unless they purchase something during a pre-sale. They can also track their order through their shipping confirmation email.

OUI the People's Return Policy

OUI the People offers customers the option to return items within 30 days of purchase. To initiate a return, customers must use the OUI the People website. All products must be returned in their original packaging, undamaged and unused. Customers are responsible for shipping costs, and OUI the People recommends sending returns via tracked shipping. The company must receive the return package within five business days. Items that have been damaged or used cannot be returned. The company will process the return within an unspecified amount of time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Eco-Friendly

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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OUI the People on Socials

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