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Beauty — Eco-conscious

OUI the People

OUI the People is a personal care brand founded in 2014 by Karen Young, with the mission to create a luxurious, sustainable hair removal experience. Featuring natural ingredients, vegan and cruelty-free formulas, and refillable bottles, glass packaging, and stainless steel razors, OUI the People's products are designed to help you feel good about your body, while reducing the amount of plastic going into landfills.

OUI the People
DTCetc Score
84
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

OUI the People is a fine fragrance and body care brand based in Brooklyn with Caribbean influences. They offer eau de parfum fragrances in scents like Souk Honey, Island Milk, and Caribbean Skin, priced at $130 each.

Who shops at OUI the People

For customers seeking fine fragrances with Caribbean-inspired scents and skin-scent formulations.

OUI the People
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money70
Category
Beauty
Style
Eco-conscious
04

What customers say

Customers love
  • Offers a Discovery Kit for customers to explore scents before purchasing full size
  • Eau de parfum fragrances with specific scent profiles (floral gourmand, spiced gourmand, skin musk)
  • Brooklyn-based brand with Caribbean influences
  • Long-lasting fragrance formulations
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Popular products

Shop the range ↗

OUI the People shipping policy

OUI the People ships exclusively via USPS to both domestic and international customers. For domestic customers, shipping is $5 or free on all orders over $75. International customers will have to pay $15 for shipping. Customers can expect their parcels to arrive within 5 working days, unless they purchase something during a pre-sale. They can also track their order through their shipping confirmation email.

OUI the People return policy

Opened fragrances are not eligible for return based on scent preference. The brand offers a Discovery Kit to help customers explore scents before committing to full-size purchases.

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