Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
97 Athena Club
Beauty
84/100
98 Bask
Beauty
84/100
99 Biossance
Beauty
84/100
100 Blume Skincare
Beauty
84/100
101 Bravo Sierra
Beauty
84/100
102 Bubble
Beauty
84/100
103 By Humankind
Beauty
84/100
104 Capri Blue
Beauty
84/100
105 Cheekbone Beauty
Beauty
84/100
Cocokind 106
Cocokind
Beauty
84/100
107 Cocokind Skincare
Beauty
84/100
108 Disco
Beauty
84/100
109 Dossier
Beauty
84/100
110 Dr. Elsa Jungman
Beauty
84/100
111 Fenty Beauty
Beauty
84/100
112 Frank Body
Beauty
84/100
113 From Yours
Beauty
84/100
114 Good Dye Young
Beauty
84/100
115 Guide Beauty
Beauty
84/100
116 Hairstory Hair Care
Beauty
84/100
117 Haleys
Beauty
84/100
118 Hanacure
Beauty
84/100
Horace 119
Horace
Beauty
84/100
120 ITEM Beauty
Beauty
84/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.