Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
313 Static Nails
Beauty
70/100
314 Aárd
Beauty
70/100
315 DETZA
Beauty
70/100
316 Crabtree And Evelyn
Beauty
69/100
317 MBX
Beauty
69/100
318 Soko Glam
Beauty
69/100
319 War Paint For Men
Beauty
69/100
320 Baseofsweden
Beauty
69/100
321 The London Grooming Company
Beauty
69/100
322 Slick Gorilla
Beauty
69/100
323 Hourglass Cosmetics
Beauty
69/100
324 BH Cosmetics
Beauty
68/100
325 Birchbox
Beauty
68/100
326 Inkbox
Beauty
68/100
327 Mario Badescu
Beauty
68/100
328 Rockwell Razors
Beauty
68/100
329 Murdock London
Beauty
68/100
330 Kaja Beauty
Beauty
67/100
331 Lumin
Beauty
67/100
Bread 332
Bread
Beauty
66/100
333 Vyrao
Beauty
66/100
334 Dr. Squatch
Beauty
65/100
335 Hally Hair
Beauty
65/100
336 L'Amarue
Beauty
65/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.