Mario Badescu

Mario Badescu is a 50-year-old skincare brand founded by Romanian-born Mario Badescu, offering treatments for a range of skincare concerns with personalized recommendations, specific product lines, and reasonable prices. It has been featured in high-profile media outlets with a 663K Instagram following.

Category
Beauty
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Mario Badescu

Mario Badescu is a skincare company founded by Romanian-born Mario Badescu in 1967 from his Manhattan apartment. Over the course of 50 years, the brand has steadily expanded its product line to include treatments for a range of skincare concerns, including acne, aging, dullness, oiliness, dryness, and sensitivity. Mario Badescu is known for providing personalized recommendations for customers through its online skin analysis tool, breaking out its products according to specific skin concerns, and its reasonable prices. The company offers free shipping for US orders of $45 and up, 3 free samples with every order, and a 30-day money-back guarantee. Mario Badescu has been featured in a host of high-profile media outlets, and the brand’s Instagram has a 663K following.

Who Shops At Name

Mario Badescu's target audience consists of skincare enthusiasts who value personalized recommendations and solutions for various skin concerns. These customers appreciate the brand's online skin analysis tool, reasonable prices, and the generous offerings of free samples and shipping.

What customers love about Mario Badescu

Here's what shoppers have to say:
  • The Drying Lotion is a classic for a reason and is great at calming down angry, painful zits.
  • The Facial Spray with Aloe, Sage and Orange Blossom is refreshing and can be kept in the fridge.
  • The Mario Badescu Mint Lip Balm is an everyday favourite, with a refreshing minty tingle.
  • The Enzyme Cleansing Gel leaves skin feeling fresh, clean, and perfectly rejuvenated.
  • The Drying Lotion is great at drying out pimples.
  • Products have great smell and have never given any reaction.
Cons
  • The products may cause skin irritation due to the high amount of fragrance and other potentially irritating ingredients.
  • The effectiveness of the products varies and some may be too harsh for certain skin types.
  • The products may not be worth the high price point.
  • The products may cause breakouts or exacerbate existing acne.
  • The products contain a lot of potentially irritating ingredients such as fragrance, dye, and denatured alcohol.
  • The products may not have enough impactful ingredients and rely too heavily on chemicals.
  • The products may be too harsh and cause over-drying of the skin.

Mario Badescu's Shipping Policy

Mario Badescu offers free shipping to all 50 states for orders of $35 and above. Orders less than that amount will be charged a standard shipping rate of $5. Delivery typically takes 2-7 business days and expedited shipping options are available. For international orders, shipping charges are based on the number of products ordered and weight of the package, and will be calculated at checkout. Standard delivery time is 7-10 business days.

Mario Badescu's Return Policy

Mario Badescu offers a 30-day money-back guarantee for items purchased directly from mariobadescu.com. To return an item, customers must mail it back to the company with a copy of the invoice or receipt, as well as a note specifying whether they want a refund, an exchange, or store credit. Customers are responsible for return shipping charges. Returns require 4-5 business days to process, and another 5-7 business days before the refund is reflected in their bank statement. All returned items should be sent to the address provided. No items purchased after 30 days can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
68
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100
This brand offers products that are on the pricey side.
Target Audience

Skincare enthusiasts

Stereotype

Budget-conscious

Pricing Rating
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Sustainability Score
60
/
100
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Quality Score
90
/
100
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DTCetc Score
68
/
100
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Mario Badescu on Socials

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