Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
337 Shear Revival
Beauty
65/100
338 Morphe
Beauty
64/100
339 Software
Beauty
64/100
340 Vacation
Beauty
64/100
341 Vanity Planet
Beauty
64/100
342 ANFORH
Beauty
64/100
343 SACHAJUAN
Beauty
64/100
344 Charlotte Tilbury
Beauty
64/100
345 Champo
Beauty
62/100
346 eSalon
Beauty
62/100
347 Merci Handy
Beauty
62/100
348 Mij
Beauty
62/100
349 Clearista
Beauty
62/100
350 Forte Series
Beauty
62/100
351 MAN-UP
Beauty
62/100
352 Hanz de Fuko
Beauty
62/100
353 Gilda Liljeblad
Beauty
62/100
354 Apothecary 87
Beauty
62/100
355 Bigelius Skincare
Beauty
62/100
356 Namesake
Beauty
62/100
357 Patrick Ta
Beauty
61/100
358 Carpe
Beauty
61/100
359 L'ange Hair
Beauty
60/100
360 MUTHA
Beauty
60/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.