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Beauty — K-beauty enthusiast

Soko Glam

Soko Glam was founded by Charlotte Cho, editor-in-chief of the leading Korean fashion and beauty website Soko Style. Soko Glam is the most trusted source for Korean beauty products from brands including Etude House, Urban Decay, Laneige, Dr. Jart+, Mizon, and more!

sokoglam.com ↗ ★★★★★ 4.9 via Okendo
Soko Glam
DTCetc Score
69
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Soko Glam was launched in 2012 by Charlotte and Dave Cho as a passion project focused on Korean beauty. The brand offers K-beauty products with a mission to change how people think about their skin from a Korean perspective.

Who shops at Soko Glam

For people interested in Korean beauty products and skincare.

Soko Glam
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

69
/100
Overall score
Quality70
Sustainability60
Value for money80
Category
Beauty
Style
K-beauty enthusiast
04

What customers say

4.9 Summarized from verified reviews via Okendo

"Deeply hydrating and calming but not heavy."

Soko Glam products are highly praised for hydration and skin-soothing benefits, with overwhelmingly positive customer satisfaction and loyalty.

Customers love
Deeply hydrating and calming formulas that improve skin texture and appearance
Gentle on sensitive skin without causing irritation or breakouts
Excellent customer service with flexible return policies and fast shipping
Things to consider
Some sunscreen products feel sticky and can sting eyes when sweating
Heavy texture and strong fragrance may not suit all skin types
Thin sheet mask pads are difficult to extract without picking up multiple layers
05

Popular products

Shop the range ↗

Soko Glam shipping policy

Free shipping over $50

Free standard shipping applies to all US domestic orders $50+ (after discount codes). Standard shipping typically takes 4-7 business days from ship date to arrive.

Soko Glam return policy

Contact hello@sokoglam.com with order number and product name to initiate returns. Original shipping charges are non-refundable, exchanges are not offered, and single opened sheet masks are final sale.

06

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