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Soko Glam
Soko Glam was founded by Charlotte Cho, editor-in-chief of the leading Korean fashion and beauty website Soko Style. Soko Glam is the most trusted source for Korean beauty products from brands including Etude House, Urban Decay, Laneige, Dr. Jart+, Mizon, and more!
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Soko Glam is a Korean-inspired beauty and skin care brand founded by Charlotte and Dave Cho in 2012. Their passion project has now become a leading brand in the industry, offering a unique vision and mission that goes beyond beauty and skin care. Soko Glam believes in the skin-first philosophy, treating the root cause of skin issues while embracing real skin. They curate only the highest quality products, including clean and vegan options, that provide visible results. Soko Glam also gives back to organizations that make a meaningful impact in communities. Their mission is to help all people believe in good days ahead, inspiring positivity and making a positive difference in their customers' lives.
Soko Glam customers are individuals who value Korean-inspired beauty and skincare products that focus on a skin-first philosophy. They appreciate high-quality products, including clean and vegan options, that provide visible results. Soko Glam's clientele likely consists of people who seek positivity and meaningful impact in their lives, with a brand that supports community organizations.
Here's what shoppers have to say:
- Customers have had consistently positive experiences with Soko Glam, both in terms of purchasing and customer service.
- The website offers a great selection of products that are not always available in physical stores, and shipping is fast and reliable.
- The customer service team is knowledgeable and helpful, offering recommendations and consultations to customers.
- Soko Glam is highly regarded for its curation of Korean beauty products, and the website and blog offer valuable information and education about skincare.
- The products offered are reasonably priced and effective, with a gentler approach compared to some Western skincare products.
Cons
- Customers have reported poor customer service and false advertising
- The Then came you lip mask has received negative feedback from customers
- Some customers have experienced issues with cancelled orders and unhelpful customer service
- There have been reports of incorrect orders and poor shipping times for international customers
Soko Glam offers free standard shipping to all US domestic orders with a subtotal greater than $35+ USD after any promotions or discounts are applied. Orders are processed and shipped within 1-2 business days, and delivered in 3-5 business days from the shipping date. For international orders, Soko Glam ships to a variety of countries and the shipping carrier may vary depending on the destination. International orders are shipped from the US and are delivered within 3-10 business days from the shipping date. Please note that shipping restrictions apply and Soko Glam is unable to ship any products containing collagen to Australia at this time.
Soko Glam accepts returns on both new and gently used products within 30 days of the delivery date for either a refund to your original payment method or a store credit to use toward future purchases. Only products purchased directly on the website are eligible for return. Refunds will exclude the amount of any outbound shipping costs and return label fees. For international orders, any taxes or duties incurred against your purchase are non-refundable through Soko Glam. All gift card, sheet mask, and set purchases are final sale. Repeated returns behavior may lead to the closure of your Soko Glam account or future orders being refused at their discretion.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
60
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100
This brand offers products that are on the pricey side.
Quality Score
70
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100
This brand offers products that are on the pricey side.
DTCetc Score
69
/
100
This brand offers products that are on the pricey side.
Target Audience
Korean-inspired skincare enthusiasts
Stereotype
K-beauty enthusiast
Pricing Rating
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Sustainability Score
60
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100
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Quality Score
70
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100
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DTCetc Score
69
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100
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