Soko Glam

Soko Glam was founded by Charlotte Cho, editor-in-chief of the leading Korean fashion and beauty website Soko Style. Soko Glam is the most trusted source for Korean beauty products from brands including Etude House, Urban Decay, Laneige, Dr. Jart+, Mizon, and more!

Category
Beauty
Specialty
Socials
69
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Soko Glam

Soko Glam is a Korean-inspired beauty and skin care brand founded by Charlotte and Dave Cho in 2012. Their passion project has now become a leading brand in the industry, offering a unique vision and mission that goes beyond beauty and skin care. Soko Glam believes in the skin-first philosophy, treating the root cause of skin issues while embracing real skin. They curate only the highest quality products, including clean and vegan options, that provide visible results. Soko Glam also gives back to organizations that make a meaningful impact in communities. Their mission is to help all people believe in good days ahead, inspiring positivity and making a positive difference in their customers' lives.

Who Shops At Soko Glam

Soko Glam customers are individuals who value Korean-inspired beauty and skincare products that focus on a skin-first philosophy. They appreciate high-quality products, including clean and vegan options, that provide visible results. Soko Glam's clientele likely consists of people who seek positivity and meaningful impact in their lives, with a brand that supports community organizations.

What customers love about Soko Glam

Here's what shoppers have to say:
  • Customers have had consistently positive experiences with Soko Glam, both in terms of purchasing and customer service.
  • The website offers a great selection of products that are not always available in physical stores, and shipping is fast and reliable.
  • The customer service team is knowledgeable and helpful, offering recommendations and consultations to customers.
  • Soko Glam is highly regarded for its curation of Korean beauty products, and the website and blog offer valuable information and education about skincare.
  • The products offered are reasonably priced and effective, with a gentler approach compared to some Western skincare products.
Cons
  • Customers have reported poor customer service and false advertising
  • The Then came you lip mask has received negative feedback from customers
  • Some customers have experienced issues with cancelled orders and unhelpful customer service
  • There have been reports of incorrect orders and poor shipping times for international customers

Soko Glam's Shipping Policy

Soko Glam offers free standard shipping to all US domestic orders with a subtotal greater than $35+ USD after any promotions or discounts are applied. Orders are processed and shipped within 1-2 business days, and delivered in 3-5 business days from the shipping date. For international orders, Soko Glam ships to a variety of countries and the shipping carrier may vary depending on the destination. International orders are shipped from the US and are delivered within 3-10 business days from the shipping date. Please note that shipping restrictions apply and Soko Glam is unable to ship any products containing collagen to Australia at this time.

Soko Glam's Return Policy

Soko Glam accepts returns on both new and gently used products within 30 days of the delivery date for either a refund to your original payment method or a store credit to use toward future purchases. Only products purchased directly on the website are eligible for return. Refunds will exclude the amount of any outbound shipping costs and return label fees. For international orders, any taxes or duties incurred against your purchase are non-refundable through Soko Glam. All gift card, sheet mask, and set purchases are final sale. Repeated returns behavior may lead to the closure of your Soko Glam account or future orders being refused at their discretion.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
69
/
100
This brand offers products that are on the pricey side.
Target Audience

Korean-inspired skincare enthusiasts

Stereotype

K-beauty enthusiast

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
60
/
100
This is a placeholder
Quality Score
70
/
100
This is a placeholder
DTCetc Score
69
/
100
This is a placeholder

Soko Glam on Socials

View this profile on Instagram

Soko Glam (@Soko Glam) • Instagram photos and videos

Brands Like Soko Glam

Looking for brands similar to Soko Glam

We've got you covered. Check out this list of similar Beauty brands that customers of Soko Glam love.

RoseSkinCo

RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

Añuli

Discover Añuli, the pioneering African beauty brand that combines clinical expertise with the power of African botanicals. With a minimalist approach to skincare, Añuli empowers you to find the best solutions for your complexion while showcasing Africa's opulence and biodiversity.

4AM

Introducing 4AM, the skincare brand that believes in skinimalism. With luxurious all-in-one products, 4AM simplifies your routine so you can do less and do more for your skin. Embrace your lifestyle and let 4AM inspire you.

PAUME

Introducing PAUME, the luxurious hand care brand that offers a comprehensive skincare routine for your hands. With clean formulas, elegant packaging, and a commitment to sustainability, PAUME is the go-to brand for those seeking healthy and nourished hands.

Hanahana Beauty

Discover the transformative power of self-care with Hanahana Beauty. Their ethically sourced skincare products nourish and rejuvenate the skin, while making a positive impact on communities in Tamale, Ghana.

CEISÉ

CEISÉ: Empowering Women to Take Control of Their Hormonal Health. CEISÉ offers a range of natural, effective products formulated to address hormonal imbalances and alleviate symptoms. Restore balance and well-being with CEISÉ.

Namesake

Namesake was created specifically for melanin-rich skin, Namesake targets brightness, elasticity retention, and smoothness with expertly formulated products. Discover the power of skincare tailored to your skin.

Moonsun Organic of Sweden

Discover Moonsun Organic of Sweden, a natural beauty brand that combines high-quality organic and vegan-friendly skincare products with a commitment to sustainability. With their carefully crafted formulas and attractive packaging, Moonsun Organic of Sweden offers a beauty routine that aligns with your values and desire for a more sustainable lifestyle.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon