Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
289 Clearista
Beauty
72/100
290 ColourPop
Beauty
72/100
291 CurrentBody
Beauty
72/100
292 Estrid
Beauty
72/100
293 Lumae Skin
Beauty
72/100
294 Mad Rabbit
Beauty
72/100
295 Selfmade
Beauty
72/100
296 Supply
Beauty
72/100
297 War Paint
Beauty
72/100
298 Beauty Bakerie Beauty Pie Cosmetics
Beauty
72/100
299 Ruffians
Beauty
72/100
300 Atticus
Beauty
71/100
301 Glow hub
Beauty
71/100
302 HeySilkySkin
Beauty
71/100
303 House Plant
Beauty
71/100
304 Patricks EU
Beauty
71/100
305 Menaji Advanced Men's Skincare
Beauty
71/100
306 4AM
Beauty
71/100
307 Cadence
Beauty
70/100
308 Futurewise
Beauty
70/100
309 Kylie Cosmetics
Beauty
70/100
310 Maniko
Beauty
70/100
311 OneBlade
Beauty
70/100
312 Phlur
Beauty
70/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.