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Ritual
Ritual is a collection of all-natural personal care and household products crafted from the highest quality ingredients. We are committed to creating the purest, most effective formulations for everyday health and sharing every ingredient, source and scientist behind our products.
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DTCetc’s Take
Popular Products
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Ritual, founded in 2016 by Katerina Schneider, is a health and wellness brand that is committed to providing simple and clean products backed by science. With a focus on transparency and traceability, Ritual offers a range of multivitamin products, including Essential for Women, which was developed in collaboration with top scientists. The brand prides itself on using only necessary ingredients and providing nutrients in their best forms. Ritual's commitment to better health through better ingredients is evident in their rigorous sourcing standards and clinical studies. As a new customer, you can trust that Ritual's products are made with your health and well-being in mind. Welcome to your new daily ritual.
Ritual customers are individuals who seek clean and simple health and wellness products backed by science. They value transparency, traceability, and effective formulations in their multivitamin supplements. Ritual's clientele likely consists of health-conscious people who want to support their well-being through carefully sourced, high-quality nutrients.
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Here's what shoppers have to say:
- Customers have noticed positive differences in their energy levels, mood, and physical symptoms after taking Ritual vitamins for a few months.
- The vitamins are vegan, cruelty-free, and specially formulated for women, with no added junk.
- The team behind the brand is responsive and helpful, answering questions in a timely manner on Instagram.
- Customers appreciate the convenience of the automatic monthly shipments and the absence of a fishy aftertaste.
- Users have noticed improvements in their hair, skin, and nails, as well as increased energy levels and mental clarity.
Cons
- Did not meet expectations for some users
- Caused negative physical reactions in some users
- Unpleasant taste for some users
- Upset stomachs for some users
- Caused headaches or migraines for some users
- Caused acne or other skin issues for some users
- Reported unpleasant side effects by some users
Ritual offers free shipping for subscribers on all orders, both domestic and international. They ship to Canada and the UK, with delivery times of up to 11 business days and 9 business days, respectively. Subsequent orders are automatically shipped every 30 days to ensure customers do not have to wait between shipments. Ritual's products are also available in China on TMall Global.
Ritual offers a 30-day happiness guarantee for their products. If a customer is not satisfied with their purchase, they can receive a full refund of their first order with proof of purchase within 30 days of the purchase date. This policy applies to both new and existing subscribers who place a first order for a new product. Products purchased in a Ritual retail store can be refunded for the purchase price in any Ritual location, but cannot be returned or refunded through ritual.com. If more than 30 days have passed since the order was received, customers can request a refund by contacting my@ritual.com.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
67
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100
This brand offers products that are on the pricey side.
DTCetc Score
75
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious, science-minded, transparent
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
67
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100
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DTCetc Score
75
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100
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