Ritual is a collection of all-natural personal care and household products crafted from the highest quality ingredients. We are committed to creating the purest, most effective formulations for everyday health and sharing every ingredient, source and scientist behind our products.

Wellness Health-conscious
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4.7
DTCetc Score 75 /100

In the wild

About Ritual

Ritual is a direct-to-consumer brand offering vitamins and supplements including Synbiotic+, Essential for Women 18+, Essential Prenatal, and Essential Protein. The brand emphasizes clean ingredients and research-backed formulations.

Who Shops At Ritual

Ritual serves consumers seeking vegan, clean-ingredient vitamins and supplements for various life stages and health needs.

What Customers Love About Ritual

  • Offers vegan formulations
  • Uses clean ingredients
  • Includes research-backed product development
  • Customers report positive health changes with consistent use
  • Formulations designed for specific needs like prenatal and women's health

Ritual’s Shipping Policy

Ritual offers free shipping for subscribers on all orders, both domestic and international. They ship to Canada and the UK, with delivery times of up to 11 business days and 9 business days, respectively. Subsequent orders are automatically shipped every 30 days to ensure customers do not have to wait between shipments. Ritual's products are also available in China on TMall Global.

Ritual’s Return Policy

Ritual offers a 30-day happiness guarantee for their products. If a customer is not satisfied with their purchase, they can receive a full refund of their first order with proof of purchase within 30 days of the purchase date. This policy applies to both new and existing subscribers who place a first order for a new product. Products purchased in a Ritual retail store can be refunded for the purchase price in any Ritual location, but cannot be returned or refunded through ritual.com. If more than 30 days have passed since the order was received, customers can request a refund by contacting my@ritual.com.

What customers say about Ritual

Ritual vitamins are widely praised for taste, convenience, and perceived effectiveness, though some customers report no noticeable benefits and find pricing high.

Customers love

  • Pleasant taste and easy to take
  • Clean formula with no nausea or bad aftertaste
  • Convenient subscription delivery system
  • Attractive, well-designed packaging

Things to consider

  • Some users report no improvement in sleep despite 30-day trial
  • Premium pricing relative to perceived effectiveness
  • Difficult subscription cancellation process
  • Packaging design flaw: measurement lines not visible through bottle attachment
“I have been taking the multi and the synbiotic for several years now and have had great results as measured by annual check ups.”

Summarized from verified customer reviews. Ratings and reviews belong to Okendo.

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