Nuun

Nuun's innovative hydration tablets are a must-have for anyone seeking a healthy and energizing alternative to traditional sports drinks. With electrolytes and no sugar or additives, Nuun is a favorite among athletes and fitness enthusiasts.

Category
CPG
Socials
95
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Nuun

Nuun is a hydration company founded in the early 2000s by its innovative founders and has since become a leader in the hydration industry. Nuun's drink tablets are designed to keep you healthy, hydrated, and energized with a unique blend of electrolytes. Unlike other hydration products, Nuun's tablets are free of sugar and additives, making them a healthy alternative to traditional sports drinks. Nuun's products are available in over 30 countries and sold in over 5,000 outlets in the U.S. Whether you're a runner, surfer, cyclist, or yogi, Nuun's products are a must-have for anyone looking to stay hydrated and energized throughout the day.

Who Shops At Nuun

Athletes, fitness enthusiasts, and anyone looking to stay hydrated and energized throughout the day are drawn to Nuun. These customers appreciate the brand's sugar-free, additive-free electrolyte drink tablets, which offer a healthy alternative to traditional sports drinks.

What customers love about Nuun

Here's what shoppers have to say:
  • Nuun electrolytes have a great taste and low sugar content
  • Nuun tablets help people stay hydrated and on top of their water intake
  • Nuun hydration is amazing for training and the added magnesium is beneficial
  • Nuun tablets are a healthier alternative to sugared sports drinks and the flavors are excellent
  • Nuun tablets are vegan, kosher, gluten-free, and non-GMO
  • Nuun tablets have less than 15 calories and 1 gram of sugar
  • Nuun has hundreds of positive customer reviews that report effective and tasty tablets
  • Subscribing to the mailing list gives a 20% off discount code
  • Afterpay options are available on select products
  • Nuun offers a 120-day satisfaction guarantee and will accept returns from any authorized reseller
Cons
  • The flavor of Nuun may not appeal to everyone and could be improved.
  • Compared to other rehydrating/electrolyte drink powders, Nuun's flavor could be better.
  • Some customers have experienced grit at the bottom of their cup and dislike the taste of Nuun tablets.
  • Nuun does not currently offer international shipping.
  • Some customers find certain Nuun tablet flavors to be unpleasant.
  • There have been reports of certain Nuun Instant Hydration packets not dissolving well, making them difficult to drink.

Nuun's Shipping Policy

Nuun offers a standard shipping cost of $4.99 for all purchases. However, customers can receive free shipping for orders over $45 after any applied discounts. Additionally, if customers join Nuun+ Rewards, they can receive free shipping for all purchases over $30.

Nuun's Return Policy

Nuun offers a 60-day satisfaction guarantee for the products purchased from their website. If a customer is not satisfied with their purchase, they may request a refund or replacement product. To submit a guarantee request, customers can call Nuun's customer service or submit a request through their website with their order number. Nuun reserves the right to verify the information and requires proof of purchase before approving a guarantee request.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88.33333333333333
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100
This brand offers products that are on the pricey side.
Target Audience

Athletes, fitness enthusiasts, health-conscious individuals

Stereotype

Athlete

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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
88.33333333333333
/
100
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Nuun on Socials

View this profile on Instagram

Nuun (@Nuun) • Instagram photos and videos

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