Rael

Rael is a women-led brand that offers a holistic approach to menstrual cycle care. With clean, high-performance, and sustainable products, Rael advocates for menstrual dignity and helps underprivileged women and girls.

Category
Wellness
Socials
78
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Female Founder

DTCetc’s Take

About Rael

Rael is a women-led company founded in 2017 by three women originally from South Korea, including CEO Yanghee Paik. Rael offers a 360° holistic cycle care approach with clean, high-performance, and sustainable products for all phases of a woman's cycle. The brand's products are cruelty-free and free of harsh chemicals, including chlorine, artificial fragrances, parabens, phthalates, and PEGs. Rael's innovative formulas and solutions are powered by South Korean technology and a global product development team based in Seoul. The brand advocates for menstrual dignity and distributes feminine essentials to underprivileged women and girls. Rael is available in 19 countries worldwide and constantly looking for new partners to spread their movement to make periods better for women everywhere.

Who Shops At Rael

Rael customers are women who prioritize clean, high-performance, and sustainable products for their menstrual cycle care. They appreciate the brand's holistic approach, cruelty-free practices, and absence of harsh chemicals in their products. Rael's clientele likely consists of health-conscious individuals who value South Korean technology and want to support a women-led company that also advocates for menstrual dignity and helps underprivileged women and girls.

What customers love about Rael

Here's what shoppers have to say:
  • The heating period patches are comfortable, long-lasting, and better than UK brands
  • The period undies and wipes are convenient and made with gentle materials
  • The acne patches are effective, come in different sizes, and stick well to the skin
  • Made with simple ingredients
  • The spot patches work well to remove impurities from the face
  • Rael's products have improved the reviewer's menstrual cycle and reduced cramps
  • The period underwear is comfortable, supportive, and stays in place
  • The larger sizes of the period underwear are great for nighttime wear and provide comfort and peace of mind
Cons
  • Multiple users experienced discomfort and irritation while using the pads.
  • The pads did not adhere properly and were too long for some users.
  • The product had a strong scent despite being advertised as unscented.
  • The pads were not absorbent and had a tendency to leak, causing stained clothing.

Rael's Shipping Policy

Rael offers free standard shipping for orders over $50 USD, including subscriptions and one-time purchases. Orders under $50 will be charged a ground shipping fee of $7.99. The brand processes and ships out all orders from Monday through Friday, except during holidays. Standard shipping takes approximately 4-5 business days to arrive at its final destination. However, Rael does not offer expedited shipping at this time. The brand only ships within the US, including Alaska and Hawaii. There is no international shipping available at this time, but Rael products can be found on Amazon.com in several countries.

Rael's Return Policy

Rael has a 30-day return policy for eligible items. To be eligible for a return, the item must be in the same condition as received, unworn or unused, with tags, and in its original packaging. Customers must provide the receipt or proof of purchase to start a return by contacting support@getrael.com. The company will send a return shipping label and instructions on how to send the package. Damaged, defective, or wrong items should be reported immediately upon reception. Perishable goods, custom products, personal care goods, hazardous materials, flammable liquids or gases, sale items, and gift cards are non-returnable. The company will notify customers if the refund is approved, and the refund will be automatically processed on the original payment method. Customers should allow time for their bank or credit card company to process and post the refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
78
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious women

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
78
/
100
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DTCetc Score
88
/
100
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Rael on Socials

View this profile on Instagram

Rael (@Rael) • Instagram photos and videos

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