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Rael is a women-led company founded in 2017 by three women originally from South Korea, including CEO Yanghee Paik. Rael offers a 360° holistic cycle care approach with clean, high-performance, and sustainable products for all phases of a woman's cycle. The brand's products are cruelty-free and free of harsh chemicals, including chlorine, artificial fragrances, parabens, phthalates, and PEGs. Rael's innovative formulas and solutions are powered by South Korean technology and a global product development team based in Seoul. The brand advocates for menstrual dignity and distributes feminine essentials to underprivileged women and girls. Rael is available in 19 countries worldwide and constantly looking for new partners to spread their movement to make periods better for women everywhere.
Rael customers are women who prioritize clean, high-performance, and sustainable products for their menstrual cycle care. They appreciate the brand's holistic approach, cruelty-free practices, and absence of harsh chemicals in their products. Rael's clientele likely consists of health-conscious individuals who value South Korean technology and want to support a women-led company that also advocates for menstrual dignity and helps underprivileged women and girls.
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Here's what shoppers have to say:
- The heating period patches are comfortable, long-lasting, and better than UK brands
- The period undies and wipes are convenient and made with gentle materials
- The acne patches are effective, come in different sizes, and stick well to the skin
- Made with simple ingredients
- The spot patches work well to remove impurities from the face
- Rael's products have improved the reviewer's menstrual cycle and reduced cramps
- The period underwear is comfortable, supportive, and stays in place
- The larger sizes of the period underwear are great for nighttime wear and provide comfort and peace of mind
Cons
- Multiple users experienced discomfort and irritation while using the pads.
- The pads did not adhere properly and were too long for some users.
- The product had a strong scent despite being advertised as unscented.
- The pads were not absorbent and had a tendency to leak, causing stained clothing.
Rael offers free standard shipping for orders over $50 USD, including subscriptions and one-time purchases. Orders under $50 will be charged a ground shipping fee of $7.99. The brand processes and ships out all orders from Monday through Friday, except during holidays. Standard shipping takes approximately 4-5 business days to arrive at its final destination. However, Rael does not offer expedited shipping at this time. The brand only ships within the US, including Alaska and Hawaii. There is no international shipping available at this time, but Rael products can be found on Amazon.com in several countries.
Rael has a 30-day return policy for eligible items. To be eligible for a return, the item must be in the same condition as received, unworn or unused, with tags, and in its original packaging. Customers must provide the receipt or proof of purchase to start a return by contacting support@getrael.com. The company will send a return shipping label and instructions on how to send the package. Damaged, defective, or wrong items should be reported immediately upon reception. Perishable goods, custom products, personal care goods, hazardous materials, flammable liquids or gases, sale items, and gift cards are non-returnable. The company will notify customers if the refund is approved, and the refund will be automatically processed on the original payment method. Customers should allow time for their bank or credit card company to process and post the refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
78
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100
This brand offers products that are on the pricey side.
DTCetc Score
88
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious women
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
78
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100
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DTCetc Score
88
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100
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Hers
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Speciality
hims
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Keeps
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LOLA
LOLA makes it easy to celebrate your time of the month. We’ve got you covered with trusted period products made with 100% organic cotton and gynecologist-approved sexual health products delivered to your door.
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Rhode
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RoseSkinCo
RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!
Speciality
8 Faces
8 Faces is a Canadian beauty brand founded in 2016 by Beth Shuman. The brand offers a certified USDA organic, 100% natural multifunctional skincare balm, 8 Faces Boundless Solid Oil, containing unique ingredients such as the alma berry, full of antioxidants, minerals, and vitamins. 8 Faces has been featured in Goop, Vogue, and Vanity Fair, with luxurious packaging.
Speciality
100% PURE
Because your skin is the largest organ in the body, it absorbs everything you put on it. 100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.
Speciality
456 Skin
456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.
Speciality
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