Capri Blue

Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.

90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Capri Blue

Capri Blue is a fragrance brand founded in 2012 by Tom Reed, as part of his Starkville, Mississippi-based candle company DPM Fragrance. The brand is well-known for its distinctive cobalt blue jars and signature Volcano fragrance, and has been featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today. Capri Blue offers a wide range of candles, diffusers, and other products, which are cruelty-free, clean, and non-toxic, made without parabens, phthalates, and synthetic colors. Customers can enjoy free shipping on orders of $50 and up, although they are responsible for return shipping costs. Despite positive customer reviews about product quality, there are some negative reviews of customer service and shipping.

Who Shops At Name

Capri Blue is a brand that is perfect for vegans and consumers who prioritize ethical shopping. The brand is cruelty-free and uses clean, non-toxic ingredients. Additionally, people who simply enjoy pleasant-smelling beauty and home products can benefit from the brand.

What customers love about Capri Blue

Here's what shoppers have to say:
  • Capri Blue candles have incredible scents, beautiful packaging and make great gifts.
  • Customers have noted that the candles have a nice invigorating citrusy scent and burn cleanly with no smoke.
  • Many customers have noted that the candles remind them of Anthropologie, which had these lit in their stores for years and still sell them today.
Cons
Negative reviews about Capri Blue:
  • The quality of Capri Blue products is inconsistent.
  • Capri Blue's customer service can be slow to respond and unhelpful.
  • Some Capri Blue products have a strong, overwhelming scent that may not be to everyone's liking.

Capri Blue's Shipping Policy

For domestic shipping (US), Capri Blue offers Ground Shipping for $8 for orders under $50, and free for orders of $50 and up. They also offer 2-Day Shipping for $20 for orders under $100 and $30 for orders of $100 and up, and 1-Day Shipping for $35 for orders under $100 and $45 for orders of $100 and up.For international shipping (Canada), Capri Blue offers a flat rate of $35, with no expedited options available.

Capri Blue's Return Policy

Capri Blue has a 30-day return policy. Customers can return their orders if they are not satisfied with them. To initiate the return process, customers must contact customer service via email or phone. Customers are responsible for return shipping costs. There are no restrictions on which items can be returned, but all returns must be made within 30 days. It typically takes the company up to 5 business days to process returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
60
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Luxury, Vegan, Ethical

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
84
/
100
This is a placeholder

Capri Blue on Socials

View this profile on Instagram

Capri Blue (@Capri Blue) • Instagram photos and videos

Brands Like Capri Blue

Looking for brands similar to Capri Blue

We've got you covered. Check out this list of similar Beauty brands that customers of Capri Blue love.

CB2

CB2 is a modern furniture and home decor brand, and is the sister brand of Crate & Barrel. The furniture and home goods brand is known for their fresh, fun, and playful approach to home decor. In addition to furniture for every room in the house, they also carry a selection of unique kitchenware and home decor items, including lighting, art, and accessories. With their signature urban twist, CB2's products are often designed with small spaces and city living in mind, and their prices make it possible to decorate a first apartment with style.

Dr. Squatch

Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.

Glossier

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

Kylie Cosmetics

Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!

Native

The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

Rove Concepts

Rove Concepts is a furniture and home decor company that was founded in the Pacific Northwest in 2011 with a focus on modern, sophisticated design and quality craftsmanship. They handcraft the majority of their furniture in an artisan workshop and use eco-friendly materials sourced from top regions around the world. Rove Concepts is known for their attention to detail and commitment to sustainability, and they offer high-quality products at affordable prices. In addition to their furniture, they also offer a range of home decor items to add a touch of luxury and style to any space. Their mission is to help people create inspired lifestyles through beautiful, thoughtfully designed products.

Soho Home

Soho Home is an interiors brand that offers a range of products for relaxed, sociable living. With more than 25 years of design heritage, the brand was created to mirror the look and feel of Soho Houses around the world. Soho Home offers a range of products, including furniture, tableware, accessories, lighting, home fragrance, and textiles. The brand was born when guests of Soho Houses began asking if they could purchase their favorite pieces from the properties. Each collection is designed collaboratively with the interiors of Soho Houses, drawing inspiration from the surrounding areas, creative communities, and history of each location.

4Patriots

4Patriots have made their name with their survival food, but they're a whole lot more than just freeze dried emergency food. They're still the ultimate source for long term freeze dried survival food, right from the USA, but the folks at 4Patriots have now extended their expert knowledge to solar power and emergency power generators. They also make some of the most essential accessories you need to make these work for you.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon