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Beauty — Eco-conscious

Capri Blue

Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.

capri-blue.com ↗ ★★★★★ 4.8 via Yotpo
Capri Blue
DTCetc Score
84
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

Capri Blue is a home fragrance brand offering candles, diffusers, and related products. The brand features signature scents like Volcano and seasonal collections, available in bundles and duos.

Who shops at Capri Blue

For consumers seeking home fragrance products like candles and diffusers.

Capri Blue
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money60
Category
Beauty
Style
Eco-conscious
04

What customers say

4.8 Summarized from verified reviews via Yotpo

"Fast shipping, careful packaging, and a great delivery experience. Oh, and awesome products, of course!"

Capri Blue delivers excellent products with consistently fast shipping and careful packaging, earning strong customer loyalty.

Customers love
Fast, reliable shipping and timely delivery
High-quality candles, especially Volcano scent
Excellent customer service and responsive to issues
Well-packaged products that arrive in perfect condition
2,775
Verified customer reviews via Yotpo
17
Products tracked by our nightly sync
05

Popular products

Shop the range ↗

Capri Blue shipping policy

Free U.S. ground shipping applies to continental U.S. orders with subtotal of $75 or more. A flat rate of $10 ground shipping is available on any order in the continental U.S., with expedited shipping options available at full freight charges.

Capri Blue return policy

30-day return window

Returns and exchanges must be initiated within 30 days of shipment by contacting customer service at 800-748-9249 or cs@capri-blue.com. Products should be returned in original Capri Blue packaging with the return authorization number to the specified Minneapolis address.

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