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Cheekbone Beauty
At Cheekbone Beauty, we strive to provide you with the best in cruelty-free cosmetics – but also look to advocate for the First Nations community! Our Warrior Women Liquid Lipsticks are made in Canada and 10% of our profits go towards education funding for First Nation's youth.
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Cheekbone Beauty, founded by Jenn Harper in 2015, is a cosmetics company that aims to make a difference in the lives of Indigenous youth through donations that support educational opportunities for them. The brand is known for its sustainable and high-quality colour cosmetics that are clean, vegan and cruelty-free. Cheekbone Beauty's product development is guided by three principles: Indigenous Roots, Sustainable by Nature, and Clean Colour. The brand's Indigenous culture is bold, vibrant and colourful, which is reflected in its product naming, brand colours and social media presence. Cheekbone Beauty is committed to being radically transparent about its business, ingredients and partners, and always strives to learn and grow as a brand. Giving back to the community is at the heart of Cheekbone's mission, and the brand has donated more than 200k to a wide variety of causes.
Cheekbone Beauty customers are conscious shoppers who value sustainable, high-quality, and cruelty-free cosmetics. They appreciate the brand's commitment to supporting Indigenous youth and educational opportunities, as well as its dedication to transparency. These customers resonate with the bold, vibrant, and colorful Indigenous culture reflected in the brand's products and messaging.
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Here's what shoppers have to say:
- Customers love the Sustain Face Palette in Stardust and the Sustain Complexion Pencils for their light feel and easy blending.
- The lipsticks and mascara are long-lasting and do not smudge throughout the day.
- The creamy texture of the eyeliner and concealer pencils make them easy to use and blend well.
- The golden illuminator high lighter is a beautiful, shimmery color that is perfect for summer.
- The brand is inclusive to many skin tones and types, actively putting out shades that will look good on everyone.
- Customers appreciate the beautiful, thoughtful packaging and quick shipping.
- The brow gel formulation is amazing and the glosses are pigmented but not sticky.
Cons
- The colors may not match the website and may bleed into the skin.
- The new formula may not be as good as the original and may smear or shift.
- The liquid lipstick may feel sticky and not dry properly.
- The colors may be too sticky and transfer easily, possibly due to shipping.
Cheekbone Beauty offers tracked shipping options for both Canadian and US orders. For Canadian orders, customers can choose between standard shipping for $8 CAD, which generally takes 3-10 business days for delivery, or UPS Expedited for 2 business days within most metropolitan areas. Standard shipping is free for orders over $38 CAD. For US orders, customers can choose between standard shipping for $8 to $10 USD, which generally takes 3-5 business days for delivery, or UPS Standard for 2-5 business days within most metropolitan areas. Standard shipping is also free for orders over $38 USD. International orders have the option of Tracked Packet International or UPS Worldwide Expedited, with delivery estimates dependent on location and provided at checkout. Cheekbone Beauty ships from Canada and US Customs may hold orders for up to 30 days. It is important to note that these timeframes do not include order processing time.
Cheekbone Beauty offers a 30-day return policy for physical products. Customers can exchange or return their purchased items for a refund, which will be issued to the original form of payment. Alternatively, customers may request store credit in the form of a gift card. However, any purchases made towards the Cheekbone Beauty Scholarship Fund are final sale, and limited-edition, limited-run products are exchange only. Customers should note that the original shipping charges are not refunded, and all gift cards are final sale. After the delivery of returned items, customers should allow up to 5 business days for Cheekbone Beauty to process their return or exchange. Credit card refunds usually take 5-10 business days to appear on the customer's statement. Once a return label has been issued, customers must complete their return within 15 days as the label will expire. Cheekbone Beauty will only issue one return label per order, and any additional return labels will be at the customer's expense.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
84
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This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Conscious, sustainable, indigenous
Stereotype
Conscious
Pricing Rating
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Sustainability Score
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Quality Score
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DTCetc Score
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