Hanacure

Hanacure creates efficient and effective solutions for healthy skin. Experience cross-functional skincare that delivers professional-level results at an affordable price. With over 20 skincare professionals located nationwide, Hanacure’s team of experts can bring the power of Hanacure to your doorstep or

Category
Beauty
Specialty
Socials
84
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Hanacure

Hanacure is an American skincare brand founded by makeup artists and chemists in 2017. Its signature product, the award-winning Hanacure face mask, has been gaining popularity among celebrities and customers alike. The brand offers simple, transparent, and effective formulas that are designed to be minimalistic and transformative, incorporating carefully selected ingredients. Hanacure products are designed to provide professional skincare results at home and simplify beauty routines. They are vegan and cruelty-free, dermatologist-tested, free of parabens, sulfates, and phthalates, and have thousands of customer reviews attesting to their efficacy. Customers can also pay for their products in interest-free installments through their Hanacure Afterpay collaboration.

Who Shops At Hanacure

Customers who value luxury skincare products and are willing to invest in high-quality, effective formulas would find Hanacure useful. These customers are likely looking for products that are not only luxurious but also deliver professional results. They want to simplify their beauty routines without sacrificing efficacy. Hanacure aligns with these customers' values by offering simple, transparent, and effective formulas that are vegan and cruelty-free. The brand's commitment to using carefully selected ingredients and being free of parabens, sulfates, and phthalates also appeals to customers who prioritize clean beauty. Additionally, Hanacure's Afterpay collaboration allows customers to pay for their products in interest-free installments, making luxury skincare more accessible. Overall, customers who value luxury, efficacy, simplicity, and clean beauty would find Hanacure to be a useful brand.

What customers love about Hanacure

Here's what shoppers have to say:
  • Hanacure is a highly effective treatment for wrinkles, acne, and other skin issues, leaving users with smoother, more youthful skin.
  • Many users report seeing visible results after just one use of the product.
  • The product is easy to use and comes with detailed instructions.
Cons
  • The product did not live up to its advertised claims.
  • The packaging was not user-friendly and difficult to open.
  • The price point was too high for the quality of the product.

Hanacure's Shipping Policy

Hanacure offers free shipping for domestic orders over $100 and international orders over $150. For orders below these thresholds, delivery costs will be calculated at checkout. Hanacure ships from both America and South Korea, depending on the customer's location.

Hanacure's Return Policy

Hanacure offers a 15-day return policy for unopened, undamaged products. Only regular-priced items qualify for a refund, and the customer must cover the cost of shipping when returning an item. After Hanacure receives and reviews the return, they will contact the customer to let them know if the refund is valid. If accepted, the refund will go back to the card used for payment. Items that are not regular-priced cannot be returned. It is unclear how long the company takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Beauty Enthusiasts

Stereotype

Luxury

Pricing Rating
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80
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
84
/
100
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Hanacure on Socials

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Hanacure (@Hanacure) • Instagram photos and videos

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