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Beauty — Eco-conscious

True Botanicals

True Botanicals is an all-natural, plant-based skincare brand founded in 2014 by Hillary Peterson. Our MADE SAFE certified products are designed to benefit both your skin and the environment, addressing a range of concerns with free shipping on US orders over $40. Our products have been featured in InStyle, Refinery29, and Forbes, and have become a favorite among celebrities such as Olivia Wilde and Zazie Beetz.

truebotanicals.com ↗ ★★★★★ 4.6 via Yotpo
True Botanicals
DTCetc Score
85
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

True Botanicals is a skincare brand offering clean, clinically proven products. They provide free shipping on orders $35+ and promotional gifts with qualifying purchases.

Who shops at True Botanicals

The brand is for consumers seeking clean skincare solutions with clinical backing.

True Botanicals
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

85
/100
Overall score
Quality95
Sustainability90
Value for money70
Category
Beauty
Style
Eco-conscious
04

What customers say

4.6 Summarized from verified reviews via Yotpo

"I have found a clean, gentle, and effective skincare line and I am so happy about it!"

Customers overwhelmingly love True Botanicals for effective, clean skincare with excellent packaging and fast shipping.

Customers love
High-quality, organic skincare that delivers visible results
Fast, reliable shipping with secure, luxurious packaging
Clean, gentle formulations that work for sensitive skin
Repeat purchase loyalty and hero product status
6,945
Verified customer reviews via Yotpo
17
Products tracked by our nightly sync
05

Popular products

Shop the range ↗

True Botanicals shipping policy

Free shipping over $35

Free shipping is available on orders $35 and above.

True Botanicals return policy

30-day return window

True Botanicals offers a 30-day return policy on full-sized products, provided the returned product contains at least half of the original volume. The company reserves discretion to deny refunds and may restrict refund eligibility for users suspected of abusing the policy.

06

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