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Fur
Fur Oil is an all-natural, full-body skin and hair treatment brand founded in 2014 by best friends Laura Schubert and Lillian Tung. Their facial-grade, vegan, cruelty-free, and non-toxic products have been dermatologically and gynaecologically tested, and have been praised by Emma Watson. Fur Oil is committed to inclusivity, offering a personalized product quiz and rewards for membership.
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DTCetc’s Take
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Fur, founded by childhood best friends Laura Schubert and Lillian Tung in 2016, is a brand that believes in natural, beautiful care for every part of the body—for every body. Their entire line of clean products is created with the cleanest facial-grade, vegan, cruelty-free, non-toxic ingredients that are dermatologically and gynecologically tested. Fur offers a range of products that hydrate skin, soften hair, and eradicate ingrowns from head to toe. Whether you shave, wax, laser, or go au naturale, Fur products play well with any haircare routine. Their super gentle formulas are packed with high-quality ingredients to soothe and smooth skin to treat and prevent ingrowns, while softening hair and refining regrowth. Fur is safe enough for your most intimate areas, and effective from head to toe. Welcome to the new era of body care with Fur.
Fur connects with customers who value natural, inclusive body care for all hair types and routines. They appreciate Fur's clean, cruelty-free, and dermatologically tested products that provide gentle, effective care from head to toe.
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Here's what shoppers have to say:
- Their products are luxurious and help reduce the occurrence of ingrown hairs.
- The packaging is beautiful and the scent is not overpowering.
- The oil is great for moisturizing and has a lovely citrus scent.
- The product is invigorating and does not cause breakouts.
- It is great for people prone to razor burn and ingrown hairs, and helps reduce irritation.
- It is easy to use and not overpowering or slimy.
- The product is great for nails and softens and tames facial hair.
Cons
- International shipping is not free
- Product effectiveness for ingrown hairs and hair growth may vary
- Results may not be noticeable after a few weeks of use
Fur offers free standard shipping for orders over $40 within the United States. International orders have a shipping fee that varies depending on the location. The brand ships in a discreet brown postal box with unbranded chartreuse tape. The shipping carrier used depends on the weight of the package, either UPS Mail Innovations or DHL with USPS. Fur also ships internationally through DHL.
Fur offers a hassle-free return policy for all their products purchased from their website. Customers can return their purchase within 60 days of the purchase date, and the company accepts returns without any questions asked. However, customers must cover the shipping cost for any returns. The company processes most refunds within 3-5 business days, but the time may vary depending on the customer's bank. Fur does not accept returns for any products purchased from their retailers.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
85
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100
This brand offers products that are on the pricey side.
Target Audience
Natural, inclusive, clean
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
95
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100
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DTCetc Score
85
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100
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Bevel
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Rhode
Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.
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