Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
241 Overtone
Beauty
78/100
242 Rare Beauty
Beauty
78/100
243 Rory
Beauty
78/100
244 Skylar Perfume
Beauty
78/100
245 Sons
Beauty
78/100
246 SpoiledChild
Beauty
78/100
247 Summer Fridays
Beauty
78/100
248 Beneath Your Mask
Beauty
77/100
249 Face Gym
Beauty
77/100
250 Fatco
Beauty
77/100
251 Flamingo Estate
Beauty
77/100
252 Kite Beauty
Beauty
77/100
253 Loops
Beauty
77/100
254 Peach and Lily
Beauty
77/100
r.e.m. beauty 255
r.e.m. beauty
Beauty
77/100
256 Radswan
Beauty
77/100
257 Ursa Major
Beauty
77/100
258 Wildist
Beauty
77/100
259 Wiley Body
Beauty
77/100
260 Maison Sybarite
Beauty
77/100
261 Camic Beauty
Beauty
77/100
262 Half Magic Beauty
Beauty
76/100
263 Luxy Hair
Beauty
76/100
264 The Detox Market
Beauty
76/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.