Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
265 Besame Cosmetics
Beauty
75/100
266 Cane + Austin
Beauty
75/100
267 Faculty
Beauty
75/100
268 Good Science Beauty
Beauty
75/100
269 Innbeauty Project
Beauty
75/100
270 KNC Beauty
Beauty
75/100
271 Herbhubsweden
Beauty
75/100
Loops Beauty 272
Loops Beauty
Beauty
74/100
273 Axel Glade Ear Cleaner
Beauty
74/100
274 Beauty Bakerie
Beauty
74/100
275 Black Wolf
Beauty
74/100
276 Bodewell
Beauty
74/100
277 Cosrx Skincare
Beauty
74/100
278 Crystals
Beauty
74/100
279 FFern
Beauty
74/100
280 Function of Beauty
Beauty
74/100
281 Lash
Beauty
74/100
282 Manime
Beauty
74/100
283 SiO Beauty
Beauty
74/100
284 Starface
Beauty
74/100
285 Tiege Hanley
Beauty
74/100
286 Frankli
Beauty
74/100
287 Blume
Beauty
73/100
288 BOOM by Cindy Joseph
Beauty
72/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.