Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
217 Kayali
Beauty
78/100
218 Beardbrand
Beauty
78/100
219 Beauty Pie Cosmetics
Beauty
78/100
220 Color Wow
Beauty
78/100
221 Curology
Beauty
78/100
222 Doe Lashes
Beauty
78/100
223 Dollar Shave Club
Beauty
78/100
224 Drunk Elephant
Beauty
78/100
225 Each and Every Deodorant
Beauty
78/100
226 Estrid Razor
Beauty
78/100
227 Evenprime
Beauty
78/100
228 Everist
Beauty
78/100
229 Florence By Mills
Beauty
78/100
230 Formulate Hair Care
Beauty
78/100
231 Frownies
Beauty
78/100
232 Hero Cosmetics
Beauty
78/100
233 Huron
Beauty
78/100
234 Jupiter
Beauty
78/100
235 Kopari
Beauty
78/100
236 Kosas Cosmetics
Beauty
78/100
237 Leaf Shave
Beauty
78/100
238 Mad Rabbit Tattoo
Beauty
78/100
239 Manscaped
Beauty
78/100
240 Myro
Beauty
78/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.