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Drunk Elephant
Although Drunk Elephant was only founded in 2013, we've already set the beauty world on fire. The name says it all. We're drunk with passion for making natural products that perform for skin. Ninety percent of what we make is crafted from just seven ingredients or less, and every ingredient is chosen for its ability to deliver antiaging power − in a unique, non-irritating way.
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Brand Tags
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DTCetc’s Take
Popular Products
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Drunk Elephant is a skincare brand founded in 2012 by Tiffany Masterson, who was determined to create a line of products that are optimized for sensitive skin. Their products are derived from natural and synthetic ingredients and have skin-friendly pH levels. Customers can find items for hair and body, as well as merchandise such as bags and slippers. Drunk Elephant has garnered the attention of press outlets such as Refinery29, InStyle, Allure, and BuzzFeed. They offer installment payment options and have a 'Smoothie Glossary' section to help customers find the best products for their needs.
Customers who are interested in trendy skincare products would find Drunk Elephant useful. These customers are likely looking for products that are not only effective but also aesthetically pleasing and Instagram-worthy. Drunk Elephant's sleek packaging and trendy branding align with these customers' values.
Additionally, customers with sensitive skin would find Drunk Elephant's products useful. These customers are likely looking for products that are gentle on their skin and won't cause irritation or breakouts. Drunk Elephant's focus on optimizing their products for sensitive skin aligns with these customers' values.
Customers who prioritize natural and synthetic ingredients with skin-friendly pH levels would also find Drunk Elephant useful. These customers are likely looking for products that are not only effective but also safe for their skin. Drunk Elephant's use of natural and synthetic ingredients and skin-friendly pH levels align with these customers' values.
Overall, customers who value trendy, gentle, and safe skincare products would find Drunk Elephant useful.
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Here's what shoppers have to say:
- Formula of Drunk Elephant products is praised by users and works well for normal skin with the occasional spot.
- Non-toxic ingredients, attractive packaging and colours are a big plus.
- Vitamin C serum, c-tango eye cream, Umbra tinte SPF, D-Bronzi Drops and Marula oil are all working well for users.
- Baby Facial is worth the money and leaves users with smooth skin.
Cons
- The brand's products may not be suitable for all skin types.
- Some customers have reported experiencing skin irritation or breakouts after using Drunk Elephant products.
- The prices of the products are relatively high compared to other skincare brands.
Drunk Elephant only ships within the United States. For domestic orders, they offer Standard FedEx Ground Shipping for $5. Orders over $50 or $74 qualify for free Standard FedEx Ground or FedEx SmartPost shipping. Orders with a subtotal of $75 qualify for free 2-day shipping. Customers will receive a tracking number once the order has been placed. For international orders, customers must purchase from third-party stores.
Drunk Elephant offers customers the ability to return items within 30 days of receipt for a full refund. Customers can email customer service to initiate a return or exchange. Shipping fees are non-refundable and some items may not be eligible for exchange. Returns are typically processed within 7-10 business days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience
Sensitive Skinners
Stereotype
Trendy
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
95
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100
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DTCetc Score
78
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100
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