Color Wow

Color Wow Hair Products is a luxurious hair care brand founded by Gail Federici, co-founder of John Frieda, to nourish and protect color-treated hair. Their award-winning products are formulated without sulfates and silicones, and are free of gluten, dyes, waxes, and ammonias. Not tested on animals.

Category
Beauty
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Color Wow

Color Wow Hair Products is a hair care brand founded in 2013 by Gail Federici, the co-founder of John Frieda. Their products are designed to protect and nourish color-treated hair, and are formulated without sulfates and silicones, which can darken hair color and clog follicles. Color Wow has won over 70 major beauty awards, and offers free shipping on orders over $30 and a 30-day return policy. Their products are free of gluten, dyes, waxes, and ammonias, and are not tested on animals.

Who Shops At Name

Customers who prioritize maintaining the vibrancy and health of their color-treated hair would find Color Wow useful. These customers are likely to be fashion-forward and value a chic appearance, which is in line with the Color Wow stereotype. They are also conscious of the ingredients in their hair care products and seek out brands that are free of harmful chemicals like sulfates and silicones. Color Wow's commitment to being gluten-free, dye-free, wax-free, and ammonia-free aligns with these customers' values and preferences for clean beauty products. Additionally, customers who prioritize animal welfare would appreciate that Color Wow does not test on animals. Overall, Color Wow's focus on protecting and nourishing color-treated hair with clean ingredients makes it a great choice for customers who prioritize both style and health in their hair care routine.

What customers love about Color Wow

Here's what shoppers have to say:
  • Color Wow Hair Products' spray that lifts minerals works wonders, leaving hair looking brighter and more vibrant.
  • The packaging is sleek and attractive.
Cons
  • The product did not meet my expectations
  • I found the product to be ineffective
  • The product did not work for my hair type

Color Wow's Shipping Policy

For domestic orders, Color Wow ships exclusively to the US, and offers free shipping on orders over $30. All orders are shipped via USPS or UPS, and should be delivered in 7 days from when you placed it. Customers can track their orders using the tracking number provided in the shipping confirmation email. For international orders, Color Wow does not ship outside of the US.

Color Wow's Return Policy

Color Wow's return policy allows customers to return products within 30 days of purchase, as long as they are unused and unopened. To start a return, customers must contact Color Wow customer service by phone or email, and include their name, address, and order number. They must also include their original receipt with the order, and send the return to the address provided. Color Wow will process the return and credit the customer's account or issue a refund. Items that are used or opened are not eligible for return. It is not specified how long it takes Color Wow to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Color-treated hair

Stereotype

Chic

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
78
/
100
This is a placeholder

Color Wow on Socials

View this profile on Instagram

Color Wow (@Color Wow) • Instagram photos and videos

Brands Like Color Wow

Looking for brands similar to Color Wow

We've got you covered. Check out this list of similar Beauty brands that customers of Color Wow love.

Beardbrand

What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!

hims

Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).

Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

Nutrafol

Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.

Act + Acre

Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.

Amika

Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.

Beached

Beached is the ultimate brand for the busy, on-the-go woman who wants effortless beauty. Inspired by Australian beach culture, their natural, multi-purpose products cut down on beauty routine time while supporting sustainability and ethical practices.

Beauty Pie Cosmetics

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Bread

Bread Beauty Supply is the haircare brand for those who want uncomplicated, practical, and fun products. With their hair-oil and hair-cream, achieving your desired look has never been easier. Say goodbye to boring haircare routines and hello to good hair.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon