Color Wow
Color Wow Hair Products is a luxurious hair care brand founded by Gail Federici, co-founder of John Frieda, to nourish and protect color-treated hair. Their award-winning products are formulated without sulfates and silicones, and are free of gluten, dyes, waxes, and ammonias. Not tested on animals.
In the wild
Campaign & product imagery, pulled straight from the source. Drag to explore →
The story
Color Wow is a direct-to-consumer beauty brand offering hair and color care products. They operate an e-commerce site with shipping to the Continental USA, Alaska, and Hawaii.
Customers who prioritize maintaining the vibrancy and health of their color-treated hair would find Color Wow useful. These customers are likely to be fashion-forward and value a chic appearance, which is in line with the Color Wow stereotype. They are also conscious of the ingredients in their hair care products and seek out brands that are free of harmful chemicals like sulfates and silicones. Color Wow's commitment to being gluten-free, dye-free, wax-free, and ammonia-free aligns with these customers' values and preferences for clean beauty products. Additionally, customers who prioritize animal welfare would appreciate that Color Wow does not test on animals. Overall, Color Wow's focus on protecting and nourishing color-treated hair with clean ingredients makes it a great choice for customers who prioritize both style and health in their hair care routine.
The DTCetc bottomline
What customers say
"It works! I spray it on my wet or damp hair before i blow dry and then rub it all through my hair and then when i blow dry it with that stuff , i have no frizz!"
Color Wow products are highly praised for softness, shine, and frizz control, though results vary by hair type and some find them no better than drugstore alternatives.
Popular products
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10 Color Wow shipping policy
Free shipping over $50
Free shipping on orders over $50 within the Continental USA, Alaska, and Hawaii via USPS or UPS; orders under $50 incur a $6.95 flat fee. Standard delivery takes up to 8 business days, with most orders shipped within 48-72 hours of acceptance.
Color Wow return policy
30-day return window
Full refunds available within 30 days of purchase when items are returned with proof of purchase to their Connecticut address. Refunds are issued after returned goods are received and verified; delivery and handling charges are not reimbursed.
