The best in
hair.
66 direct-to-consumer hair brands, ranked by DTCetc score — led by Jack Henry. How we score →
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48 About this list
Hair care is a crucial part of everyone's lives. Whether it is for you, your family, or someone you pass on the street, smelling and feeling fresh makes everyones day better. These DTC hair care companies have everything you need from shampoo and conditioner to various other hair care treatments and remedies. They have something for everyone for every type of hair and every hair care problem you might have. From color to shine or just an extra boost of natural quality, they have what you desire for anything you might need done to your hair.
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC hair brand?
Jack Henry tops our hair ranking with a DTCetc score of 94/100, based on quality, sustainability and pricing.
How many DTC hair brands does DTCetc cover?
We track 66 direct-to-consumer hair brands, each scored and ranked on quality, sustainability and price.
What are the most affordable hair brands?
Aárd, Color&Co Hair Color, CORINNE carry the lowest price tiers in our hair ranking.
What are the most sustainable hair brands?
Jack Henry, Act + Acre, Amika lead this list on our sustainability score.