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Ceremonia
Ceremonia is a sustainable and natural hair care brand that celebrates Latin culture. Co-created with their customers, their nutrient-rich products are free from harmful chemicals and perfect for those who value eco-conscious beauty.
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DTCetc’s Take
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Ceremonia is a hair care brand founded by Babba Rivera that is committed to creating sustainable and natural hair care products that care for both people and the earth. Their products are made with nutrient-rich ingredients sourced from Latin America, and are free from harmful chemicals. Ceremonia is more than just a hair care brand, it is a celebration of Latin culture and the next-generation of Latinx. The brand invites its community to collaborate through feedback sessions and content projects, ensuring that their products are co-created with their customers. Ceremonia offers a new-age perspective to hair care for all, inspired by the rituals of Latin culture and the sustainable future.
Ceremonia resonates with individuals who value sustainable, natural hair care products and have an appreciation for Latin culture. They are environmentally aware and want to avoid harmful chemicals in their hair care routine. These customers enjoy being part of a community that celebrates Latin heritage and are excited about co-creating products through collaboration and feedback.
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Here's what shoppers have to say:
- This papaya scalp scrub leaves hair and scalp feeling clean for days and gives more volume.
- The conditioner is perfect for giving hydration without weighing down fine, straight hair.
- The shampoo and conditioner set is life-changing, leaving the scalp clean without being stripped and giving curls more bounce and definition.
- The scrub and conditioner have improved the hair and scalp of a 75-year-old customer.
Cons
- The products did not meet expectations and were disappointing.
- The use of low-quality materials was criticized, which contradicts the brand's "clean" image.
- Some customers experienced discomfort or irritation from certain products, despite being marketed as suitable for sensitive skin/scalp.
- The products did not deliver on their promises, leaving hair looking flat and lifeless.
Ceremonia offers free shipping on all orders above $40 within the United States. For orders below the shipping threshold, a standard shipping flat rate of $8.50 will be applied. Unfortunately, at this time, Ceremonia only ships within the United States. Customers should allow 5-7 business days for their orders to be shipped. If there is a need to change the shipping address, it can be done within 24 hours of placing the order by contacting the Customer Support team at hola@ceremonia.com. However, the brand is unable to adjust and/or cancel orders after that time.
Ceremonia has a return policy that allows customers to return products if they are not satisfied with their purchase. To be eligible for a return, the product must be unopened, unworn, or unused and in its original packaging. Returns are accepted up until 14 days after arrival, and bundles must be returned in full to be eligible. Unfortunately, gift cards cannot be returned. If a product is defective, damaged, or the wrong item was received, customers should contact Ceremonia immediately to make it right.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience
Sustainable, latinx, community
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
70
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100
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DTCetc Score
79
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100
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