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Color&Co Hair Color
Color&Co is a direct-to-consumer hair color brand founded by L'Oréal's Research and Innovation team in 2017. Our personalized hair color is tailored to the customer's hair history and composition, and our products and tools help maintain color longevity. We offer a 100% Color Confidence Guarantee, free shipping, and a Refer-a-Friend program. Our innovative at-home hair coloring system has won the Allure Best Of Beauty award in both 2019 and 2020.
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Color&Co is a direct-to-consumer hair color brand owned by L'Oréal, founded in 2017 by a group of colorists and engineers from the company's Research and Innovation team. The brand offers one-on-one consultations with in-house color experts, personalized hair color tailored to the customer's hair history and composition, and a range of tools, shampoo, and conditioners to help maintain color longevity. They offer free shipping on U.S. orders over $35, a 100% Color Confidence Guarantee, and a Refer-a-Friend program to help save customers and their friends money. Color&Co has been praised for its innovative at-home hair coloring system and has won the Allure Best Of Beauty award in both 2019 and 2020.
Customers who would find Color&Co Hair Color useful are those who enjoy DIY projects and are looking for a personalized hair coloring experience. These customers are likely to have experience with at-home hair coloring and are looking for a brand that offers high-quality products and expert guidance. They value convenience and affordability, but also want to achieve professional-looking results.
Color&Co Hair Color aligns with these customers' values by offering personalized hair color tailored to their hair history and composition. The brand's one-on-one consultations with in-house color experts ensure that customers receive expert guidance and advice on the best color options for their hair. Additionally, Color&Co offers a range of tools, shampoo, and conditioners to help maintain color longevity, which is important to customers who want to keep their hair looking vibrant and healthy.
Overall, customers who value convenience, affordability, and professional-looking results will find Color&Co Hair Color to be a great option for at-home hair coloring. The brand's innovative at-home hair coloring system and personalized approach make it stand out from other hair color brands on the market.
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Here's what shoppers have to say:
- Convenient online ordering
- Wide range of hair color options
- Augmented reality technology for virtual try-on
Cons
- No reviews have been found, stay tuned
For domestic orders within the U.S., Color&Co allows 1-2 days for order processing and 3-5 business days for standard shipping at a cost of $6. Orders over $35 qualify for free shipping. For international orders, Color&Co does not currently offer shipping.
Color&Co offers a 100% Color Confidence Guarantee so if you’re unsatisfied with your personalized shade, they will send you a new shade or issue a full-refund. Returns of unused, unopened products are accepted within 30 days from the date of delivery for first time hair color orders only. Subscriptions that weren’t cancelled before their renewal date are not eligible for return. Customers must also include the invoice or packing slip for record-keeping purposes. Damaged or packed with incorrect items must be reported to the Customer Care team with a photo. The company does not specify how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
95
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
Women, Colorists, Engineers
Stereotype
Diyer
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Sustainability Score
90
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100
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Quality Score
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DTCetc Score
78.33333333333333
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100
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Bread
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