DTCetc score
hims57/100
Roman74/100
The DTCetc Face-Off Beauty · Wellness Updated July 2026
hims vs Roman
hims and Roman are both health and wellness brands that aim to provide accessible solutions for common health challenges. However, there are some key differences between the two. hims focuses on personalized care and innovation, offering a range of products for hair loss, erectile dysfunction, and skincare. They prioritize customer support and resources to help individuals achieve their health and wellness goals. On the other hand, Roman offers a broader range of health products, including sexual health, hair loss treatments, allergies, weight loss, and general wellness. They provide online evaluations, fast treatment delivery, unlimited follow-ups, and discreet packaging. While hims attracts customers seeking tailored solutions and support, Roman appeals to those who value convenience, discretion, and quality in their healthcare experiences. Roman's emphasis on modern, tech-savvy healthcare options, confidentiality, and FDA approval may be particularly appealing to customers who prioritize convenience and safety. In summary, hims and Roman both offer accessible healthcare solutions, but hims focuses on personalized care and innovation, while Roman caters to customers who value convenience, discretion, and quality in their healthcare experiences.
Pricing tier
hims$$$$$
Roman$$$$
The verdict
Which should you pick?
The bottom lineRoman scores higher overall (74 vs. 57) with notably better quality ratings (90 vs. 60) and stronger customer sentiment around provider responsiveness and product efficacy. Roman offers free shipping and no insurance requirement, while Hims is mid-priced but currently experiencing shipping delays. Choose Roman if you prioritize clinical quality and fast, free delivery; choose Hims if you value affordability and don't mind potential delays, though Hims's no-return policy is a notable limitation.
Key differences at a glance
- Roman's editorial quality score is 90 vs. Hims at 60, reflecting stronger product and service performance.
- Roman offers free and discreet shipping; Hims currently experiences longer delays (2–5 business days, extended by supply chain issues) and charges for shipping.
- Hims has no return policy for any products; Roman's return policy is not documented in available materials.
- Roman is positioned as a modern digital clinic with compounded medications like Ro Sparks; Hims positions as health-conscious with broader wellness offerings beyond ED and hair loss.
- Hims is priced higher (tier 85) than Roman (tier 65), despite Roman's superior editorial quality rating.
- Roman explicitly requires no insurance; Hims does not address insurance requirements in available materials.
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At a Glance
| Comparison Between |  |  |
|---|---|---|
| Category | Beauty | Wellness |
| Speciality | Hair, Wellness, Supplements | — |
| DTCetc Score | 57/100 | 74/100 |
| Free shipping | — | Free |
| Stereotype | Health-conscious | Modern |
| Pricing Rating | $$$$$
This brand is premium priced
| $$$$$
This brand is moderately priced
|
| Sustainability Score | 60/100
This brand scores good in sustainability
| 80/100
This brand scores excellent in sustainability
|
| Quality Score | 60/100
This brand scores good for product quality
| 90/100
This brand scores excellent for product quality
|
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Who shops at hims Vs. Roman
Who shops at hims
Hims is popular among customers who want to address common health and wellness challenges like hair loss, erectile dysfunction, and skincare. The brand's focus on innovation and personalized care attracts individuals who seek tailored solutions and support in achieving their health and wellness goals.
Who shops at Roman
Roman is for men seeking treatment for erectile dysfunction, hair loss, premature ejaculation, and herpes prevention.
hims Vs. Roman The Pros
hims's Pros
- The service is easy and fast
- The online consultation process is helpful and professional
- The product is affordable compared to mainstream medications
- Exceptional customer service and follow-ups
- The online physicians are quick to respond and the product works effectively
Roman's Pros
- Free and discreet shipping
- 100% online provider support
- No insurance required
- Ro Sparks works in 15 minutes on average and lasts up to 36 hours
- Products available include compounded medications like Ro Sparks and Daily Rise Gummies
hims's shipping policy Vs. Roman's Shipping Policy
hims's shipping policy
Hims offers shipping for their products, with delivery typically taking 2-5 business days depending on the shipping carrier and location. However, the brand is currently experiencing longer shipping times and delays due to global supply chain issues, adverse weather events, and delays with shipping carriers. Customers will receive an email with tracking information once their order ships, and orders are shipped via DHL SmartMail, FedEx Smartpost (for forwarding service to post office only), and USPS depending on the product ordered.
Roman's shipping policy
Roman offers free and discreet shipping. No additional shipping policy details are provided in the available text.
hims's return policy vs Roman's Return Policy
hims's return policy
hims is a brand that does not accept returns due to the nature of all their products. Therefore, customers cannot return any items purchased from the brand. However, if a customer is unhappy with the product or did not receive what they expected, they can contact hims for assistance.
Roman's return policy
No return or refund policy information is provided in the available text.
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