Curated list
The best in
bath & body.
84 direct-to-consumer bath & body brands, ranked by DTCetc score — led by La Mienne. How we score →
84
Brands listed
94/100
Top score
6
Face-offs
Top score
94
out of 100
25 Athena Club
Beauty
84/100
26 Blume Skincare
Beauty
84/100
27 Bravo Sierra
Beauty
84/100
28 By Humankind
Beauty
84/100
29 Capri Blue
Beauty
84/100
30 Frank Body
Beauty
84/100
31 Juniper
Home & Garden
84/100
32 Malin Goetz
Wellness
84/100
33 Olaplex Shampoo
Beauty
84/100
34 OUAI
Beauty
84/100
35 Saje
Wellness
84/100
36 Strands Hair Care
Beauty
84/100
37 Amp Human
Wellness
82/100
38 Birch by Helix
Home & Garden
82/100
Jude 39
Jude
Wellness
82/100
40 Plus
Wellness
82/100
41 Flamingo
Beauty
81/100
42 Darya Hope
Beauty
80/100
43 Firsthand
Beauty
80/100
44 Herbivore Botanicals
Beauty
80/100
45 Hiki
Beauty
80/100
46 MANTL
Beauty
80/100
47 Mindalt
Wellness
80/100
48 Pattern Beauty
Beauty
80/100
What is the best DTC bath & body brand?
La Mienne tops our bath & body ranking with a DTCetc score of 94/100, based on quality, sustainability and pricing.
How many DTC bath & body brands does DTCetc cover?
We track 84 direct-to-consumer bath & body brands, each scored and ranked on quality, sustainability and price.
What are the most affordable bath & body brands?
Aárd, Birchbox, Gote carry the lowest price tiers in our bath & body ranking.
What are the most sustainable bath & body brands?
Corpus, Prima CBD Skincare, Amika lead this list on our sustainability score.