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Category — 02 of 10

The best in
beauty.

375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →

375
Brands ranked
10
Specialities
96/100
Top score
Beauty
Top score
96
out of 100
Speciality Bath & BodyCosmeticsFragrancesGlamourHairMakeupPersonal CareShavingSkin CareSkin Care & Makeup
361
Nutrafol
Beauty
60/100
362
Moonsun Organic of Sweden
Beauty
60/100
363
Regimen Lab
Beauty
59/100
364
hims
Beauty
57/100
365
Offcourt
Beauty
57/100
366
THE SKILLS Skincare
Beauty
57/100
367
Salt Grooming
Beauty
55/100
368
MandySkin
Beauty
55/100
369
Swiss Clinic
Beauty
55/100
370
CEISÉ
Beauty
55/100
371
Ipsy
Beauty
55/100
372
Ruka
Beauty
52/100
373
Scentbox
Beauty
52/100
374
Hapa Kristin
Beauty
50/100
375
Añuli
Beauty
45/100
02

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Asked & answered

Everything shoppers ask us about DTC beauty — scores, prices and sustainability.

What is the best DTC beauty brand?

BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.

How many DTC beauty brands are on DTCetc?

We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.

What are the most affordable DTC beauty brands?

Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.

What are the most sustainable beauty brands?

busy co, Corpus, Jack Henry lead the category on our sustainability score.