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Beauty — Individualistic

eSalon

eSalon is the world's first at-home hair color brand. Customized just for you, eSalon allows you to take the guesswork out of coloring your hair and achieve the exact look you've been dreaming of. Our formula uses natural ingredients while delivering superior quality and shine - without parabens or ammonia.

www.esalon.com ↗ ★★★★ 4.1 via on-site widget
DTCetc Score
62
out of 100
01

The story

eSalon was founded by a team of experts in color theory and technology. They believe that everyone should have the opportunity to express themselves and stand out, instead of trying to fit into a mold. That's why they offer custom home hair color that is crafted from scratch to fit each individual's unique needs. Their revolutionary approach combines art and science to create over 260,000 unique color combinations using their custom-built color dispenser. eSalon's team of radical colorists are available to provide guidance and support, ensuring that every customer achieves their desired results. With years of testing and feedback, eSalon guarantees color happiness for all.

Who shops at eSalon

eSalon's target audience consists of individuals who desire unique, personalized hair color solutions. These customers want to express themselves with custom hair color that doesn't conform to standard options, and they appreciate the expertise and guidance offered by eSalon's radical colorists.

100%
Direct-to-consumer
Beauty
Category
02

The DTCetc bottomline

62
/100
Overall score
Quality70
Sustainability50
Value for money70
Category
Beauty
Style
Individualistic
03

What customers say

4.1 Summarized from verified reviews via on-site widget

"No more spending $200-$300 at the hairdresser when eSalon does it better."

eSalon delivers custom-matched hair color results that satisfy customers and save them money compared to traditional salons.

Customers love
Custom color matching that meets customer expectations
Excellent grey coverage and consistent results
Significant cost savings vs. salon visits
Simple process with everything included in one package
Conditioned, silky finish quality

eSalon shipping policy

eSalon's shipping policy states that packages typically arrive 3-5 business days after the shipping date. If the shipping time takes longer than this, customers can contact eSalon for a replacement free of charge.

eSalon return policy

30-day return window

eSalon has a customer-friendly return policy. Customers will not be charged for return shipping. However, returned orders must be within 30 days of the original purchase date to be eligible for a refund. Once the return is received, customers will see the refund reflected on the original method of payment within 10 business days.

04

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