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eSalon
eSalon is the world's first at-home hair color brand. Customized just for you, eSalon allows you to take the guesswork out of coloring your hair and achieve the exact look you've been dreaming of. Our formula uses natural ingredients while delivering superior quality and shine - without parabens or ammonia.
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DTCetc Score
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DTCetc’s Take
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eSalon was founded by a team of experts in color theory and technology. They believe that everyone should have the opportunity to express themselves and stand out, instead of trying to fit into a mold. That's why they offer custom home hair color that is crafted from scratch to fit each individual's unique needs. Their revolutionary approach combines art and science to create over 260,000 unique color combinations using their custom-built color dispenser. eSalon's team of radical colorists are available to provide guidance and support, ensuring that every customer achieves their desired results. With years of testing and feedback, eSalon guarantees color happiness for all.
eSalon's target audience consists of individuals who desire unique, personalized hair color solutions. These customers want to express themselves with custom hair color that doesn't conform to standard options, and they appreciate the expertise and guidance offered by eSalon's radical colorists.
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Here's what shoppers have to say:
- Customers love the color and find it to be customized to their preferences
- The customer service is excellent and responsive to queries
- eSalon is a great option for those who want to color their hair at home instead of going to a salon
- The color correction service is effective and results in shiny hair
- The personalized instructions and accessories that come with every package are appreciated
Cons
- Reports of customers receiving unwanted tones and colors that did not suit their complexion.
- Customers have reported difficulty in avoiding red and brassy tones, as well as hair thinning and breakage after repeated coloring.
- Some customers have reported receiving colors that were not what they requested or expected.
- Reports of grays showing up shortly after coloring, leading to disappointment and dry hair.
eSalon's shipping policy states that packages typically arrive 3-5 business days after the shipping date. If the shipping time takes longer than this, customers can contact eSalon for a replacement free of charge.
eSalon has a customer-friendly return policy. Customers will not be charged for return shipping. However, returned orders must be within 30 days of the original purchase date to be eligible for a refund. Once the return is received, customers will see the refund reflected on the original method of payment within 10 business days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
70
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100
This brand offers products that are on the pricey side.
DTCetc Score
62
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100
This brand offers products that are on the pricey side.
Target Audience
Personalized, expressive, non-conformist
Stereotype
Individualistic
Pricing Rating
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Sustainability Score
50
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100
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Quality Score
70
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100
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DTCetc Score
62
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100
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Beardbrand
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hims
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AURA Hair Care
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Bread
Bread Beauty Supply is the haircare brand for those who want uncomplicated, practical, and fun products. With their hair-oil and hair-cream, achieving your desired look has never been easier. Say goodbye to boring haircare routines and hello to good hair.
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