DTCetc
ComparisonsAboutSubmit Search
Beauty — Budget-conscious

ColourPop

ColourPop is a brand that believes makeup shouldn't cost you more than the price of an album, which is why we're committed to launching products in hit-you-in-the-face hues at prices everyone can love. Offering up fun, cool-girl colors in matte and satin formulas for lippies, eyeshadows, blushes and highlighters, this cult favorite was founded by Laura and John Nelson in 2014.

colourpop.com ↗ ★★★★★ 5 via Okendo
ColourPop
DTCetc Score
72
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

ColourPop is a direct-to-consumer cosmetics brand offering products like lipsticks, glosses, and makeup sets. The brand is rated 4.8 out of 5 stars based on customer reviews.

Who shops at ColourPop

ColourPop is for makeup enthusiasts looking for affordable cosmetic products.

ColourPop
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

72
/100
Overall score
Quality80
Sustainability70
Value for money90
Category
Beauty
Style
Budget-conscious
04

What customers say

5 Summarized from verified reviews via Okendo

"extremely blendable + opaque !!"

ColourPop products receive nearly universal praise for quality, pigmentation, blendability, and shade range.

Customers love
Highly pigmented, blendable eyeshadows and lip products with excellent color payoff
Beautiful packaging and thoughtful shade selection for diverse skin tones
Budget-friendly pricing with professional-quality formulas and finishes
Long-lasting wear throughout the day with smooth, easy application
Things to consider
Some products smudge if touched despite good longevity
05

Popular products

Shop the range ↗

ColourPop shipping policy

Free shipping over $35

ColourPop offers free U.S. shipping on orders over $35 and free international shipping on orders over $60 USD.

ColourPop return policy

14-day return window

ColourPop will replace items damaged during shipping within 14 days of delivery with photos required. Returns or exchanges for other reasons are not offered due to the low cost nature of the products. Items shipped using mail forwarding services are not eligible for replacements.

06

Brands like ColourPop