ColourPop

ColourPop is a brand that believes makeup shouldn't cost you more than the price of an album, which is why we're committed to launching products in hit-you-in-the-face hues at prices everyone can love. Offering up fun, cool-girl colors in matte and satin formulas for lippies, eyeshadows, blushes and highlighters, this cult favorite was founded by Laura and John Nelson in 2014.

Category
Beauty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About ColourPop

ColourPop is a beauty brand that was founded in 2014 by Seed Beauty® in Los Angeles, California. Their products are wallet-friendly and cruelty-free, with a focus on experimenting on people instead of animals. ColourPop offers a variety of makeup products, including lipsticks, mascaras, and eyeshadows. Their Just a Tint Lippie Tint is perfect for a natural, subtle look, while their BFF Mascara adds a pop of color to make your eyes stand out. Their Super Shock Shadow is highly pigmented and sparkly, with a wide range of colors to choose from. For a long-lasting and nourishing matte lip, the Crème Lux Lipstick is a must-try. ColourPop is a brand that offers high-quality and affordable makeup, making it a great choice for anyone looking to enhance their beauty routine.

Who Shops At ColourPop

ColourPop's target audience includes makeup enthusiasts who appreciate wallet-friendly, cruelty-free, and high-quality beauty products. They enjoy experimenting with a variety of makeup options, from natural, subtle looks to bold, eye-catching styles.

What customers love about ColourPop

Here's what shoppers have to say:
  • ColourPop offers amazing quality and a wide range of options for makeup enthusiasts.
  • The brand has fast shipping, beautiful packaging, and creates popular themed colors and packaging for any style.
  • ColourPop makes very high-quality products such as eye shadow palettes, lip scrubs, highlight powders, lip masks, lip liners, lipsticks, and lip glosses.
  • The customer service team is responsive and willing to resolve any issues, such as sending new products for damaged items.
  • The brand offers great eyeshadow palettes with cute packaging and is a favorite online shopping site for many customers.
  • ColourPop is phenomenal for international customers, with fast shipping and never having any broken items.
Cons
  • Shipping errors and slow customer service have been reported by some customers
  • Shipping times may vary and are not always reliable
  • The quality of some products has been inconsistent
  • Returns are not accepted by ColourPop, even in cases of shipping errors

ColourPop's Shipping Policy

ColourPop offers shipping within the contiguous United States and internationally. For domestic shipping, orders under $30 have a flat rate of $5.99, while orders over $30 receive free shipping. Expedited shipping is available at a varying price calculated at checkout. International orders under $60 have a flat rate of $9.99, while orders over $60 receive free shipping. However, all international orders are subject to customs and duty fees as determined by the country of importation. Orders usually ship within 3-5 business days, but may take longer during promotions or new launches. Orders can be automatically combined by the system if placed on the same day and shipping to the same address, but cannot be combined manually by the team. Shipping fees for combined orders are non-refundable.

ColourPop's Return Policy

ColourPop has a strict no refund, return, or exchange policy once an order has shipped. All sales are final, and the company reserves the right to refuse any returns at any time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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90
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
72
/
100
This brand offers products that are on the pricey side.
Target Audience

Makeup enthusiasts, wallet-friendly, cruelty-free

Stereotype

Budget-conscious

Pricing Rating
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Sustainability Score
70
/
100
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Quality Score
80
/
100
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DTCetc Score
72
/
100
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ColourPop on Socials

View this profile on Instagram

ColourPop (@ColourPop) • Instagram photos and videos

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