Estrid

Estrid is the razor brand for those who want to shave with a purpose. Their stainless steel razor is cruelty-free and made to last a lifetime, while their mission challenges gender-based discriminatory pricing.

Category
Beauty
Specialty
Socials
67
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Cruelty Free
Organic

DTCetc’s Take

About Estrid

Estrid is a razor company founded in 2019 by Amanda Westerbom, Johanna Tiefenthaler, and Noora Sharrab. The company is based on a mission to change the gender-based discriminatory pricing and to offer vegan and cruelty-free products. Estrid has designed a stainless steel razor that is made to last a lifetime, and it comes with moisturizing strips that are free from animal byproducts. Choosing Estrid means choosing better for your body, the planet, and our animal friends. Estrid invites all kinds of magical people to use their products and be part of their party, no matter why or how often they choose to shave.

Who Shops At Estrid

Estrid attracts customers who want to challenge gender-based discriminatory pricing and support a brand that offers vegan and cruelty-free products. Their razors appeal to individuals who value quality, sustainability, and inclusivity in their personal care products.

What customers love about Estrid

Here's what shoppers have to say:
  • The blades last longer than other razors and new blades arrive each month as a good reminder to change them
  • Leaves no knicks and reduces stubble rash
  • The sugar scrub is amazing
  • Customer service is excellent and responsive
  • The razor is easy to use, provides a close shave, and is suitable for sensitive skin
  • The handle is attractive and has a lovely weight to it
  • The delay in hair growth is noticeable
  • Shipping is fast and the packaging is lovely
  • The moisture strip makes shaving smooth and no shaving cream is needed
Cons
  • Some customers have reported skin irritation and razor burn after using Estrid razors.
  • The blades may become dull quickly, leading to nicks and cuts.
  • Customer service has been criticized for being unresponsive.
  • Estrid's use of replaceable heads may contribute to environmental waste.
  • The lubricant on the blades can be difficult to clean and may damage the razor.
  • The suction feature may not work well in the shower.
  • Some customers have had difficulty attaching the blades to the razor handle.
  • A few customers have reported issues with broken handles and poor customer service resolution.
  • Overall, some customers have switched back to other razor brands after trying Estrid.

Estrid's Shipping Policy

Estrid ships within Europe to countries such as the United Kingdom, Sweden, Norway, Finland, Denmark, Germany, France, Netherlands, Poland, Spain, Italy, and Austria. However, they are currently unable to ship to the Canary Islands. The brand does not recommend using a parcel forwarding service and will not be liable for any lost packages.

Estrid's Return Policy

Estrid offers a 14-day return policy for their products. In order to initiate a return, customers must reach out to the company with their order number or provide their full name, email address, delivery address, phone number, and the color of their starter kit if the order number is not available.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
67
/
100
This brand offers products that are on the pricey side.
DTCetc Score
72
/
100
This brand offers products that are on the pricey side.
Target Audience

Inclusive, sustainable, conscious

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
70
/
100
This is a placeholder
Quality Score
67
/
100
This is a placeholder
DTCetc Score
72
/
100
This is a placeholder

Estrid on Socials

View this profile on Instagram

Estrid (@Estrid) • Instagram photos and videos

Brands Like Estrid

Looking for brands similar to Estrid

We've got you covered. Check out this list of similar Beauty brands that customers of Estrid love.

Bevel

Bevel is committed to providing men with the products and tools to improve their appearance, grooming, and their lives. Our shaving system provides value and a unique, comfortable shaving experience. We recently launched Bevel Shave, Skin, Hair & Beard products that reduce irritation, moisturize skin, exfoliate and leave you polished.

Dollar Shave Club

Dollar Shave Club is a monthly service for everything you need in the bathroom – from razor blades to grooming products. Having trouble deciding exactly what products you need? We've picked our five best-sellers and bundled them into The Humble Twin. You don't have to have any subscription experience to try this club, just an empty bathroom cabinet!

Athena Club

Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.

Balls Trimmer

Balls, a family-owned brand, has revolutionized men's grooming with their ceramic anti-nick blades and SackSafe guard trimmer. Their line of lotions and washes enhance the experience, and their 24/7 customer support team is always available. Join Balls in breaking the taboo around men's grooming.

Billie Razors

Billie is a women-first body care brand that offers top-quality essentials designed to support women's routines and choices without reinforcing harmful body norms. Their mission is to undo unfair social pressures and empower women worldwide through meaningful donations to women-first organizations and nonprofits.

Estrid Razor

Estrid Razor is a European razor brand founded in 2019 by Amanda Westerbom, Ben Eliass, and Alan Aygun. Their mission is to make shaving comfortable, affordable, and eco-friendly with high quality, vegan products, recyclable packaging, and climate compensation. They partner with Women for Women International, donating 1% of profits to female survivors of war. Estrid has been praised for their quality and affordability, making them a popular choice for a comfortable, eco-friendly shave.

Flamingo

Flamingo is a personal care brand that takes body care seriously. Their high-quality products are designed to support women's personal care routines and help them show up as themselves in public. With years of experience and expertise, Flamingo is perfect for customers who prioritize personal care and value investing in themselves.

Fur

Fur Oil is an all-natural, full-body skin and hair treatment brand founded in 2014 by best friends Laura Schubert and Lillian Tung. Their facial-grade, vegan, cruelty-free, and non-toxic products have been dermatologically and gynaecologically tested, and have been praised by Emma Watson. Fur Oil is committed to inclusivity, offering a personalized product quiz and rewards for membership.

Hanni

Hanni offers a range of gentle and hydrating razors that provide a smooth and satisfying shaving experience without razor burn, irritation, or ingrown hairs. Say hello to Hanni smooth.

Harry's

Harry's mission is to redefine the way men shop for and maintain their grooming products. They have always been a brand that has been innovative with taking care of men's shaving routines since 2013 when they first launched. Their new retail stores are just another example of the innovation and newness that Harry's has brought to men's grooming products.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.