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DTCetc’s Take
Popular Products
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Estrid is a razor company founded in 2019 by Amanda Westerbom, Johanna Tiefenthaler, and Noora Sharrab. The company is based on a mission to change the gender-based discriminatory pricing and to offer vegan and cruelty-free products. Estrid has designed a stainless steel razor that is made to last a lifetime, and it comes with moisturizing strips that are free from animal byproducts. Choosing Estrid means choosing better for your body, the planet, and our animal friends. Estrid invites all kinds of magical people to use their products and be part of their party, no matter why or how often they choose to shave.
Estrid attracts customers who want to challenge gender-based discriminatory pricing and support a brand that offers vegan and cruelty-free products. Their razors appeal to individuals who value quality, sustainability, and inclusivity in their personal care products.
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Here's what shoppers have to say:
- The blades last longer than other razors and new blades arrive each month as a good reminder to change them
- Leaves no knicks and reduces stubble rash
- The sugar scrub is amazing
- Customer service is excellent and responsive
- The razor is easy to use, provides a close shave, and is suitable for sensitive skin
- The handle is attractive and has a lovely weight to it
- The delay in hair growth is noticeable
- Shipping is fast and the packaging is lovely
- The moisture strip makes shaving smooth and no shaving cream is needed
Cons
- Some customers have reported skin irritation and razor burn after using Estrid razors.
- The blades may become dull quickly, leading to nicks and cuts.
- Customer service has been criticized for being unresponsive.
- Estrid's use of replaceable heads may contribute to environmental waste.
- The lubricant on the blades can be difficult to clean and may damage the razor.
- The suction feature may not work well in the shower.
- Some customers have had difficulty attaching the blades to the razor handle.
- A few customers have reported issues with broken handles and poor customer service resolution.
- Overall, some customers have switched back to other razor brands after trying Estrid.
Estrid ships within Europe to countries such as the United Kingdom, Sweden, Norway, Finland, Denmark, Germany, France, Netherlands, Poland, Spain, Italy, and Austria. However, they are currently unable to ship to the Canary Islands. The brand does not recommend using a parcel forwarding service and will not be liable for any lost packages.
Estrid offers a 14-day return policy for their products. In order to initiate a return, customers must reach out to the company with their order number or provide their full name, email address, delivery address, phone number, and the color of their starter kit if the order number is not available.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
70
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100
This brand offers products that are on the pricey side.
Quality Score
67
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100
This brand offers products that are on the pricey side.
DTCetc Score
72
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100
This brand offers products that are on the pricey side.
Target Audience
Inclusive, sustainable, conscious
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
70
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100
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Quality Score
67
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100
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DTCetc Score
72
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100
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