DTCetc
ComparisonsAboutSubmit Search
Beauty — Conscious

Klei

Discover Klei, the sustainably-crafted self-care brand that brings joy and relaxation to your daily routine. With water-free, cruelty-free, and natural ingredient-based products, Klei is perfect for conscious consumers who prioritize sustainability and natural ingredients.

DTCetc Score
80
out of 100
01

The story

Klei, founded in 2017 by a passionate entrepreneur in New York City, is a brand that offers a range of sustainably-crafted self-care items. With a commitment to creating products that are both nourishing for the skin and eco-friendly, Klei has gained recognition for its water-free, cruelty-free, and natural ingredient-based products. From clay masks to other fun-to-use self-care items, Klei's offerings are designed to provide a moment of peace and calm in the midst of a hectic lifestyle. Despite being a small business, Klei has already made its mark by being stocked in major retailers like Nordstrom, Crate & Barrel, and Anthropologie. Whether you're a skincare enthusiast or simply looking to enhance your self-care routine, Klei's products are sure to bring joy and relaxation to your daily routine.

Who shops at Klei

Klei attracts those who value self-care and mindfulness, combined with a commitment to sustainability and natural products. Busy professionals looking for relaxing self-care rituals, skincare enthusiasts, and environmentally-conscious consumers would find Klei's products appealing. Shoppers at major retailers like Nordstrom and Anthropologie might also be drawn to Klei's water-free, cruelty-free products.

100%
Direct-to-consumer
Beauty
Category
02

The DTCetc bottomline

80
/100
Overall score
Quality80
Sustainability90
Value for money60
Category
Beauty
Style
Conscious
03

What customers say

Customers love
  • The steam detox provided skin refreshment and a complete relaxation of the mind.
  • It proved to be a welcome blessing during the workday.
  • The Realx Lavender Coconut Body Scrub exhibited a wonderful fragrance, imparted skin softness, and performed effectively.
  • The steamer offered a soothing experience and straightforward usage.
  • The product scents were ideally balanced, avoiding excessive strength while remaining exceptionally relaxing.

Klei shipping policy

Free shipping over $50

Klei offers shipping to all US states and territories, with free shipping for orders over $50. Orders placed before 2pm EST are typically shipped out same-day, while all other orders are shipped out the next day. The brand does not use bubble wrap for packaging, instead opting for sustainable paper wrap. International shipping is also available at check-out for customers outside of the United States.

Klei return policy

Klei does not accept returns on their products. This is due to the nature of their self-care products. However, if a customer has an issue with the product(s) they receive, they are encouraged to email the company. Klei wants to ensure that their customers are happy with their purchase and will work to resolve any issues. At this time, there is no information available on the specific instructions for returning a purchased item or any time limits for returns. It is important to note that Klei's return policy does not allow for any returns.

04

Brands like Klei