Noto

Noto is a gender-inclusive, clean cosmetic line that celebrates diverse identities. With high-performing, natural ingredients and a commitment to sustainability, Noto is the brand for inclusivity, authenticity, and making a positive impact.

Category
Beauty
Specialty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Noto

Noto is a gender-inclusive, clean cosmetic line founded by professional makeup artist Gloria Noto in California in 2016. With a background in the fashion and beauty industry, Gloria saw a need for a line that celebrated diverse identities and offered high-performing, clean ingredients. Noto's products are multi-use and designed for all skin types, using uncomplicated yet effective ingredients. The brand is committed to representation, customer satisfaction, and a give-back philosophy, supporting organizations such as Planned Parenthood and The Trevor Project. Noto's packaging is biodegradable and made from recycled materials, aligning with their commitment to sustainability. With Noto, customers can feel good about their self-care routine, knowing they are supporting a brand that values inclusivity, authenticity, and making a positive impact.

Who Shops At Name

Noto is a gender-inclusive, clean cosmetic line that offers multi-use products with high-performing, natural ingredients. Their mission revolves around representation, customer-reviewed real results, simple yet effective clean ingredients, and a give-back philosophy. Noto is a brand that would be useful for customers who value inclusivity, authenticity, and sustainability in their skincare and beauty routine. Customers who are looking for products that celebrate their authentic identities and promote self-expression would find Noto useful. Noto's founder, Gloria Noto, was inspired to create the brand after reflecting on what mattered most to her during a vacation in Thailand. As a member of the LGBTQIA+ community, she wanted to create a line that celebrated the spectrum of authentic identities she felt were not represented in the clean beauty industry at the time. Customers who value inclusivity and diversity would appreciate Noto's commitment to championing ferocious individuality and cultivating a creative and mindful community. Additionally, customers who prioritize using products with clean, natural ingredients would find Noto appealing. Noto's products are packed with uncomplicated yet high-performing ingredients that can change the skin with regular use. The brand is committed to sourcing the highest quality products from manufacturers who pursue ethical practices and regenerative farming. Customers who prioritize using products free of harmful ingredients and who support sustainable and ethical practices would align with Noto's values. Furthermore, customers who value giving back and supporting vulnerable communities, the arts, and the environment would appreciate Noto's commitment to making a positive impact. Noto donates a percentage of direct-to-consumer sales from their Agender Oil to organizations such as Planned Parenthood, The Okra Project, The Transgender Freedom Fund, and more. Customers who want their purchases to contribute to meaningful causes and support organizations that align with their values would be drawn to Noto's give-back philosophy. Noto's target shopper is someone who aligns with modern, socially-conscious values and desires cosmetics that reflect those principles. This is a brand for those who are not confined by gender binaries and appreciate a flexible and inclusive approach to beauty. Customers drawn to Noto likely prioritize clean, sustainable ingredients and value a brand's ethics as much as its aesthetics. Whether they're eco-warriors, advocates for LGBTQ+ rights, or simply lovers of pure and effective skincare, shoppers here resonate with Noto's commitment to inclusivity, authenticity, and social responsibility. They're part of a generation that seeks more from their beauty products than just looks; they want a connection, a statement, and a cause.

What customers love about Noto

Here's what shoppers have to say:
  • The Noto Deep Serum is a great oil that is light and doesn't have a strong scent.
  • It didn't break out the reviewer's face when they switched over to using it.
  • The price point is good and it costs less than the previous oil they were using.
  • It can be used on the face, neck, and hands, either full strength or mixed with water for a lighter application.
  • The serum is made with unique and simple ingredients and has replaced all other moisturizers for the reviewer.
  • It works well in all conditions, from hot to cold months.
  • It gives the reviewer's skin a natural glow and is hydrating.
  • The serum doesn't break the reviewer out and is great to use on top of other products to seal in their ingredients.
  • It evens out the reviewer's skin tone, tightens and tones their skin, and makes them look 10 years younger.
  • It has helped erase grey, discolored, sagging skin and fine lines.
  • The reviewer's chin/neck area has firmed and tightened up.
  • The oil is easy to apply with a sonic face cleanser brush and has made the reviewer's skin amazing after 30 days of use.
Cons
  • The product is not as advertised.
  • The product contains undisclosed ingredients.
  • The product has an unpleasant smell.

Noto's Shipping Policy

NOTO Botanics currently ships to the 50 states and surrounding territories, as well as Canada. However, customers may experience longer delivery times and higher shipping costs when shipping to Canada, Hawaii, Alaska, Puerto Rico, and other remote areas. Additional duties and taxes may also apply for international orders. The brand is working on expanding its shipping reach worldwide, so customers are encouraged to tag @noto_botanics on social media to let them know where they live. Orders are typically shipped within 24-48 business days of placing the order, and customers will receive a shipment notification email with a tracking number once the package is shipped. If there are any issues with tracking, customers can reach out to the brand for assistance. In case of incorrect shipping addresses, customers should contact NOTO Botanics as soon as possible, as orders are processed quickly and cannot be edited or canceled after 15 minutes of placement. If an order says it has been delivered but the customer has not received it, there may be delays in USPS deliveries, and customers can find information on filing a claim with USPS. However, once an order leaves the studio, NOTO Botanics cannot accept responsibility for lost or stolen packages. The brand is not responsible for any additional shipping costs for returns or exchanges, and reimbursement or compensation for returned packages lost in transit is not assumed. For damaged items, customers should contact the brand and provide images of the damaged items to initiate a claim.

Noto's Return Policy

Noto has a strict return policy due to the nature of their botanics. They do not accept returns, but they offer replacements or store credit if the product arrives damaged. Customers who are unsure if they qualify for a replacement or store credit can reach out to info@notobotanics.com for more information. If a customer receives the wrong product, they should contact Noto at info@notobotanics.com to receive the correct product.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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60
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Inclusive, Authentic, Sustainable

Stereotype

Conscious

Pricing Rating
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Sustainability Score
85
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100
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Quality Score
85
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100
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DTCetc Score
80
/
100
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Noto on Socials

View this profile on Instagram

Noto (@Noto) • Instagram photos and videos

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