FFern

FFern is a Somerset-based natural fragrance brand that offers organic, vegan, and sustainably sourced fragrances. Each season, the company blends just one bottle for each of their production ledger names, ensuring top-quality ingredients and craftsmanship.

Category
Beauty
Socials
75
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About FFern

FFern is a Somerset-based natural fragrance maker founded with the aim of restoring perfumery to its artisan roots. The company produces fragrances that are organic, vegan and made from sustainably sourced natural ingredients, blended, barrel-aged and bottled four times a year to coincide with the equinox and solstice. FFern's production volumes are tightly controlled to ensure that their commitment to process and ingredient quality is not compromised. Each season, the company blends just one bottle for each of the names on their production ledger. FFern's head nose, François, a 4th generation master perfumer and the great-grandson of Joseph Robert, the French chemist who discovered a way to extract 100% pure fragrance oils from plants in 1884, leads the company's creative direction. With a focus on craft, ingredients and creativity, FFern is committed to offering better perfume and restoring perfumery to its artisan roots.

Who Shops At Name

Customers who are passionate about natural, organic, and sustainably sourced fragrances will be drawn to FFern. These individuals appreciate the brand's commitment to craftsmanship, ingredient quality, and creativity, and value the limited production and unique seasonal offerings that coincide with the equinox and solstice.

What customers love about FFern

Here's what shoppers have to say:
  • Customers are impressed with Ffern's fragrances and find that they last all day with just one spray.
  • Customer service is friendly and efficient, resolving any issues quickly.
  • Customers appreciate the seasonal subscription service and look forward to receiving each new fragrance.
  • Ffern's ethos of using natural ingredients is well-received by those who struggle with synthetic perfumes.
Cons
  • FFern has been criticized for their lack of transparency and poor customer service.
  • Some customers have reported issues with canceling their subscription and being charged despite their request.
  • There have been complaints about packages not being delivered and difficulty identifying the season of the perfume.

FFern's Shipping Policy

FFern offers free delivery and returns within the UK for all purchases of their fragrances. Each bottle also comes with a free sample for customers to try before opening the main box. However, at this time, FFern is only able to ship their fragrances within the United Kingdom and to the United States due to international postage restrictions for dangerous goods.

FFern's Return Policy

FFern offers a 14-day return window for their fragrances. To be eligible for a return, the main bottle box must be unopened and a returns label must be requested within 14 days of receiving the bottle. Returns are free of charge as long as the provided returns label is used. If a customer prefers to send the bottle back via their own means, FFern cannot cover the cost.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
65
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious fragrance lovers

Stereotype

Eco-conscious

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Sustainability Score
65
/
100
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Quality Score
75
/
100
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DTCetc Score
74
/
100
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FFern on Socials

View this profile on Instagram

FFern (@FFern) • Instagram photos and videos

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