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Innbeauty Project
Innbeauty Project offers effective, affordable skincare with clinically proven active ingredients. The vegan and cruelty-free brand is committed to sustainability, funding the removal and recycling of two units of plastic for every product sold.
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Innbeauty Project was founded by two industry professionals in the beauty and formulation industry in 2019. Their goal was to create effective, clean, and affordable skincare that didn't compromise on quality. Innbeauty Project offers a range of skincare products made with clinically proven active ingredients that deliver the highest level of efficacy. They are proud to be a vegan and cruelty-free brand that is committed to sustainability. For every product sold, they fund the removal and recycling of two units of plastic through their partnership with rePurpose Global. Innbeauty Project aims to educate their customers on skincare and provide them with confidence in their skincare decisions.
Innbeauty Project attracts customers who value effective, clean, and affordable skincare. With clinically proven active ingredients, vegan and cruelty-free products, and a commitment to sustainability, Innbeauty Project appeals to those looking for confidence in their skincare decisions.
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Here's what shoppers have to say:
- The Slushy Serum Moisturizer Crush is amazing for dry to normal skin, providing deep hydration and a noticeable difference in skin texture.
- Innbeauty Project's skincare products are unique, with effective ingredients and fun packaging.
- The Jelly Skin duo is highly recommended for achieving a beautiful glow.
- The Tough Love Toner is gentle yet effective in reducing breakouts and improving skin texture.
- The plumping and hydrating Innbeauty Project products are a must-have for easy makeup application and overall skin health.
Cons
- The website could be more transparent about the ingredients used in their products.
- The labeling on the bottles could be improved to avoid confusion about the ingredients.
- There have been some issues with product quality and customer service.
- Some customers have experienced negative reactions to the product.
Innbeauty Project currently ships within the US and to Puerto Rico. Customers can sign up for the newsletter in the footer to stay informed about where the brand will ship to next. Free standard shipping is included on all orders $40 and over, with a shipping cost of $3.99 for orders under $40. Orders are processed within 1-2 business days, and shipping times range from 4-8 business days for domestic orders, and 7-12 business days for orders to Alaska, Hawaii, and Puerto Rico. The brand does not ship to P.O. boxes. Orders placed after 1:30pm ET on Fridays or over the weekend will be processed the following Monday and shipped out on Tuesday.
Innbeauty Project accepts returns and exchanges on products that are damaged or unused. Customers must make all returns and exchanges within 30 days of purchase, and the original shipping cost is nonrefundable. To place a return, customers must provide their order number. Returns should be processed within 1-2 weeks.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
68
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100
This brand offers products that are on the pricey side.
Quality Score
75
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100
This brand offers products that are on the pricey side.
DTCetc Score
75
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100
This brand offers products that are on the pricey side.
Target Audience
Clean, affordable, conscious
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
68
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100
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Quality Score
75
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100
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DTCetc Score
75
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100
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