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Every brand,
A to Z.

The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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11 Honore

11 Honore is an inclusive e-commerce brand founded in 2017 by Patrick Herning and Kathryn Retzer, offering designer basics, formal wear, and workwear for plus-sized women in sizes 12-24. Featured in The New York Times, Forbes, and at New York Fashion Week, 11 Honore celebrates the beauty of all body types, empowering plus-sized women to feel seen and represented in elegant designer fashion.

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Apex

The Apex is a proudly designed British smart bike and app combo, for the ultimate in-​home workout. The stunning new British smart bike combines with a brand new groundbreaking app that helps you to achieve your fitness goals, whilst having fun during training, thanks to realistic 3D graphics.

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Bala

Bala is a design led fitness accessories brand, known for making bala bangles, which are sleek wrist and ankle weights designed to help you stay fit and active. Bala fuses fashion with fitness accessories, bringing fresh and chic designs to a traditionally masculine product category. They have a variety of pastel colors and designs to choose from.

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Gentle Herd

Indulge in the luxurious and timeless cashmere and wool pieces from Gentle Herd. This environmentally-friendly brand prides itself on providing the finest materials while ensuring the comfort and freedom of their herd. Perfect for the fashion-conscious individual who values animal welfare and a responsible lifestyle.

GymShark

Gymshark is a global fitness brand founded in 2012 by Ben Francis and his high school friends. It has grown to become a cult favorite, with 5.9M followers on Instagram and endorsements from influencers. Gymshark offers a range of workout wear, including leggings, shorts, joggers, and tops, as well as collections and accessories.

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Jambys

Jambys is a Brooklyn-based loungewear brand founded by Andrew Goble and Jack Ambrose, offering high-performance apparel designed for comfort and versatility. Their unique blend of MicroModal fabric and French Terry cloth creates the perfect balance of style and comfort. With a wide range of sizes and a 77-day guarantee, Jambys helps make time spent at home enjoyable and fulfilling.

JaxJox

Train smarter and get stronger with JAXJOX, the all-in-one connected fitness machine that motivates you to improve your performance. The AI-powered strength training software delivers sport-specific exercises and workouts, while customizable weights provide a full body workout.

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Lunya

Lunya is a United States-based modern apparel retailer that sells women's Clothing. Lunya reinvented sleepwear for the modern millenial women . Lunya's incredibly thoughful and comfortable designs will keep you looking effortlessly cool in the most important time of your day.

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Mirror

Mirror transforms any room into a high-energy group exercise studio and replaces the need for a TV with its full-length mirror and advanced video solution. Mirror’s nearly invisible remote is used to display video, play music and start sessions for up to 30 users, all while you see yourself in a sleek display.

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