Whoop

Whoop Strap is a revolutionary fitness monitor that helps people unlock their physical potential with in-depth analysis, heart-rate tracking, sleep detection, and recovery monitoring. Founded in 2015 by industry leaders in Boston, Whoop Strap is the official fitness tracker of the NFL, MLB, and PGA, and has earned a spot on Fast Company's 2020 Most Innovative Companies list.

95
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Whoop

Whoop is a fitness monitor founded in 2015 by Will Ahmed, John Capodilupo, and Aurelian Nicolae in Boston. The company has quickly become a leader in the fitness industry, earning a spot on Fast Company's 2020 Most Innovative Companies list and being the official fitness tracker for the NFL, MLB, and PGA. Whoop's mission is to help people unlock their physical potential by providing a wearable fitness tracker that gives in-depth analysis of bodily trends, heart-rate tracking, sleep detection, and recovery monitoring. The company also offers a membership plan and additional resources to help customers improve their physical performance.

Who Shops At Whoop

Athletes of all levels, from amateur to professional, would find Whoop useful. These customers are looking for a fitness tracker that can provide them with detailed insights into their physical performance, allowing them to optimize their training and recovery. They want a device that can track their heart rate, sleep patterns, and recovery metrics, so they can make informed decisions about their workouts and rest periods. Whoop aligns with the values of athletes because it is designed specifically for their needs. The company's founders are athletes themselves, and they understand the importance of data-driven training. Whoop's technology is also trusted by major sports organizations like the NFL, MLB, and PGA, which gives athletes confidence in the accuracy and reliability of the device. In addition to the hardware, Whoop offers a membership plan that provides customers with personalized coaching and resources to help them improve their physical performance. This is particularly valuable for athletes who are looking to take their training to the next level and need expert guidance to do so. Overall, athletes who are serious about their physical performance and want to optimize their training and recovery would find Whoop to be a valuable tool. The device's advanced tracking capabilities, combined with the company's coaching and resources, make it a top choice for athletes of all levels.

What customers love about Whoop

Here's what shoppers have to say:
  • Game changer with great device and app loaded with information about daily strain, recovery, and sleep performance.
  • Love the data it has given and the communities part, always pushing to get high strain and focus on recovery.
  • Tracks sleep, energy, fitness, with recovery feature to know when to push harder during a workout or take it easy.
  • Minimal distractions with no watch face.
  • Top notch data and helps keep up fitness and level up recovery game.
  • Understanding sleep metrics and how to get the best recovery.
  • Strain coach helps to keep from over or under training.
  • Helps to understand body and sleep patterns.
  • Intricate detail of the information it monitors.
  • Stats to track pre-symptomatic Covid.
  • Easy to wear, easy to charge and the application is super customer friendly.
Cons
  • The product has received mixed reviews from customers.
  • Some users have reported issues with the accuracy of the data collected.
  • The price point may be too high for some consumers.

Whoop's Shipping Policy

Whoop ships from their headquarters in Boston, MA, though there may be distribution points in California and the EU as well. For domestic shipping, the company offers a 5-7 business days shipping timetable. For international shipping, Whoop delivers to most countries and has a 5-7 business days shipping timetable. There is no additional cost for shipping and no shipping deals for purchases over a certain price.

Whoop's Return Policy

Whoop Strap's return policy allows customers to return items or cancel their membership within 30 days of receiving their order. Customers will have to cover the shipping costs of the returned items. Any items not returned within the specified time frame are not eligible for a return. The company typically takes up to 10 business days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
50
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Athletes, Fitness Enthusiasts

Stereotype

Athlete

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
95
/
100
This is a placeholder
DTCetc Score
78.33333333333333
/
100
This is a placeholder

Whoop on Socials

View this profile on Instagram

Whoop (@Whoop) • Instagram photos and videos

Brands Like Whoop

Looking for brands similar to Whoop

We've got you covered. Check out this list of similar Fitness & Outdoors brands that customers of Whoop love.

Alphalete Athletics

Alphalete Athletics is a United States and Europe-based athletic apparel retailer that sells men's and women's Activewear. Alphalete Athletics encourages its customers to learn more, dream more, and be more. Looking good in the gym has never felt so comfortable.

Bala

Bala is a design led fitness accessories brand, known for making bala bangles, which are sleek wrist and ankle weights designed to help you stay fit and active. Bala fuses fashion with fitness accessories, bringing fresh and chic designs to a traditionally masculine product category. They have a variety of pastel colors and designs to choose from.

Cotopaxi

Cotopaxi is a United States-based sustainable apparel retailer that sells men's and women's Clothing. Cotopaxi creates innovative outdoor products that inspire adventure . Each costumer's purchase helps those living in the world's poorest regions.

P.Volve

P.volve is an all-access digital platform that includes online streaming, mobile applications, fitness class schedule, equipment sales and more. P.volve offers a complete experience for home or commercial fitness use including the best in innovative training equipment, apparel and content to deliver the ultimate training experience.

Peloton

Peloton is the world's first-ever indoor cycling bike that brings you high-energy group fitness classes, from the convenience of your own home. Peloton's unique design combines high-performance technology with our immersive video content and engaging community to make every workout more fun and effective. And with unlimited live and on-demand streaming, it's a never-ending challenge that lets you push yourself—and change your life.

A Good Company

A Good Company is a Swedish eco-friendly lifestyle brand founded by Anders Ankarlid in 2018 with a mission to reduce their environmental impact and help people make more conscious decisions about what they buy. They provide quality essentials made from recycled materials and partner with WeForest to plant new trees in Zambia.

Alder

Alder, the Toronto-based outdoor apparel brand, offers inclusive sizing, community-informed design, and sustainable production. Their playful branding stands out from traditional athletic brands, prioritizing inclusivity, diversity, and sustainability.

Ava Women

Ava Women is revolutionizing fertility tracking with AI, apps, sensors and more, to give women an easy way to track their reproductive life. Our products are clinically tested and FDA-approved, offering a range of package deals with different guarantees and privileges.

Book Of The Month

Book Of The Month is a subscription service founded in 1926 and relaunched in 2015 to provide millennials with fresh and exciting reads from emerging authors. Members get exclusive savings, free gifts, and "early looks" at new novels, as well as discounted prices, free shipping, and the ability to skip months. Featured in Forbes, NBC News, and Business Insider, Book Of The Month has a strong social media following.

Bose

Bose is a leading audio equipment company founded in 1964 by Amar Bose. They create products with the highest quality of sound, utilizing a team of engineers, technicians, sound designers, and audiophiles. Bose is committed to sustainability and is a member of the Responsible Business Alliance. Their products have a 90-day risk-free trial period and come with free 2-day shipping over $50 and a price match guarantee.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon