Category — 03 of 10
The best in
wellness.
355 direct-to-consumer wellness brands, ranked by DTCetc score — led by Omami. How we score →
355
Brands ranked
14
Specialities
96/100
Top score
Top score
96
out of 100
97 Luminex Teeth Whitening
Wellness
84/100
98 Malin Goetz
Wellness
84/100
99 Microgenix
Wellness
84/100
100 Noodelist
Wellness
84/100
101 NOON Nootropic Drops
Wellness
84/100
102 Picnic
Wellness
84/100
103 Rael Pads
Wellness
84/100
104 Rmdy
Wellness
84/100
105 rootine
Wellness
84/100
106 Saje
Wellness
84/100
107 Standard Dose
Wellness
84/100
108 The Nue Co
Wellness
84/100
109 Uqora
Wellness
84/100
110 Wholier
Wellness
84/100
111 Wild Nutrition
Wellness
84/100
112 Your Super
Wellness
84/100
113 Function Health
Wellness
83/100
114 Eaze
Wellness
83/100
115 23andMe
Wellness
82/100
116 Amp Human
Wellness
82/100
117 Bace Health
Wellness
82/100
118 BioTRUST
Wellness
82/100
Bonafide 119
Bonafide
Wellness
82/100
120 Dazey
Wellness
82/100
03
Asked & answered
Everything shoppers ask us about DTC wellness — scores, prices and sustainability.
What is the best DTC wellness brand?
Omami tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC wellness brands are on DTCetc?
We track 355 direct-to-consumer wellness brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC wellness brands?
GoodRx, Blink Health, Lucky Vitamin carry the lowest price tiers in our wellness ranking.
What are the most sustainable wellness brands?
Pym, Prima CBD Skincare, OOO Yoga Mat lead the category on our sustainability score.