DTCetc score
Gorgie76/100
Ghost79/100
The DTCetc Face-Off CPG · Wellness Updated July 2026
Gorgie vs Ghost
Gorgie and Ghost both play in energy, with different DNA. Gorgie makes sparkling, zero-sugar energy drinks with green-tea caffeine and functional add-ins, positioned as playful, women-built wellness. Ghost is a bold lifestyle-sports brand spanning energy drinks, pre-workout and protein, known for licensed flavors. Pick Gorgie for clean, everyday energy; pick Ghost for higher-stim, sports-nutrition energy and a wider range.
Typical prices
Gorgie—
Ghost$2.99–$110.99
Pricing tier
Gorgie$$
Ghost$$$$
The verdict
Which should you pick?
The bottom lineGorgie is purpose-built for sugar-free energy drink seekers who value clean ingredients and female-founded positioning, with a lower price tier and simpler product line; Ghost serves fitness enthusiasts wanting a broader supplement ecosystem (pre-workout, protein, boosters) at a higher price point and with stronger sustainability credentials. Gorgie's store-credit-only return policy is more restrictive than Ghost's refund option for regular-price items. Choose Gorgie for focused energy drinks, Ghost for comprehensive fitness supplementation.
Key differences at a glance
- Gorgie scores 76/100 overall (quality 76, sustainability 50); Ghost scores 79/100 (quality 80, sustainability 75)—Ghost edges ahead on both metrics.
- Gorgie is positioned as a zero-sugar energy drink brand; Ghost is a multi-category fitness supplement brand (pre-workout, protein, nitric oxide boosters).
- Gorgie's pricing tier is 40/100 (budget-friendly); Ghost's is 70/100 ($2.99–$110.99 range, significantly pricier).
- Gorgie offers store credit only for first-time flavor tries (one case per person, 30 days); Ghost refunds regular-price items if not 100% satisfactory, though sale/discount-code items are excluded.
- Gorgie ships free on $50+ orders within continental U.S. only; Ghost ships internationally but customers bear customs/duty responsibility.
- Gorgie emphasizes clean label (no aspartame, short ingredient list, vegan, non-GMO); Ghost emphasizes performance and subscription flexibility via account dashboard.
- Gorgie markets itself as built by and for women; Ghost positions as a lifestyle brand extending beyond gym culture.
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Shop the face-off
Most-loved pieces, side by side
Ghost's most-loved
Ghost typical prices$2.99–$110.99
At a Glance
| Comparison Between |  |  |
|---|---|---|
| Category | CPG | Wellness |
| Speciality | — | Supplements, Sports, Gaming |
| DTCetc Score | 76/100 | 79/100 |
| Typical price range | — | $2.99–$110.99 |
| Free shipping | Free over $50 | — |
| Return window | 30 days | — |
| Stereotype | — | Fitness enthusiast |
| Pricing Rating | $$$$$
This brand is affordably priced
| $$$$$
This brand is moderately priced
|
| Sustainability Score | 50/100
This brand scores fair in sustainability
| 75/100
This brand scores good in sustainability
|
| Quality Score | 76/100
This brand scores good for product quality
| 80/100
This brand scores excellent for product quality
|
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Who shops at Gorgie Vs. Ghost
Who shops at Gorgie
Aimed at people who want a sugar-free energy drink, with the brand positioning itself as made for and by women.
Who shops at Ghost
For individuals interested in fitness supplements and performance-enhancing products.
Gorgie Vs. Ghost The Pros
Gorgie's Pros
- Zero sugar (0g)
- Caffeine sourced from green tea
- Contains L-Theanine, Biotin, and B6 + B12
- Gluten free, vegan, and non-GMO
- No aspartame and a short ingredient list
Ghost's Pros
- Offers pre-workout and protein products
- Provides subscription order options with flexible customization through account dashboard
- Customer support available weekdays 9AM-5PM CT via email and phone
Gorgie's shipping policy Vs. Ghost's Shipping Policy
Gorgie's shipping policy
Orders are processed Monday through Friday and ship via FedEx, with free shipping on orders of $50 or more within the continental U.S. Orders may arrive in multiple boxes, and shipping is limited to the continental U.S. (no international shipping yet).
Ghost's shipping policy
Ghost ships internationally but customers are responsible for checking country regulations, customs restrictions, and any applicable duties or taxes. Ghost cannot be held responsible for orders seized by customs.
Gorgie's return policy vs Ghost's Return Policy
Gorgie's return policy
Gorgie offers store credit (not a monetary refund) for a first try of a new flavor, limited to one case per person for online orders within 30 days of purchase. Retail/in-store purchases must be handled through the retailer, and customers with damaged orders can contact care@getgorgie.com.
Ghost's return policy
Ghost offers returns for items not 100% satisfactory, but sale items and items purchased with discount codes cannot be refunded—only regular price items are eligible. Damaged items should be reported immediately to support.
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