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Wellness — Health-conscious

The Nue Co

At The Nue Co. we are redefining supplements - the way you feel about them, the way to take them. We merge science and natural innovation to offer functional supplements for those who are mindful of their health, yet not defined by it. Creating targeted solutions to gut health as well as sleep, stress and skin issues.

The Nue Co
DTCetc Score
84
out of 100
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In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

The Nue Co. is a lifestyle brand founded in 2017 by Jules Miller that sells natural wellness products. Their mission is to help people improve their relationship with health using science and nature, creating gentle and effective remedies with clinically proven ingredients from Ayurvedic and Chinese medicine. The brand is based in London and Los Angeles and is transparent with their ingredients and process. Their products are organic, vegan, cruelty-free, and gluten-free, and they offer free US standard shipping and 15% off your first order.

Who shops at The Nue Co

The Nue Co would be useful for health-conscious customers who prioritize natural and organic ingredients in their wellness products. These customers are likely to be mindful of what they put in their bodies and seek out products that are gentle and effective. They may also be interested in Ayurvedic and Chinese medicine and appreciate the clinically proven ingredients used by The Nue Co.

These customers value transparency in the ingredients and process of the products they purchase, which aligns with The Nue Co's commitment to being open about their ingredients and how they are sourced. Additionally, customers who are vegan, cruelty-free, and gluten-free will appreciate that The Nue Co's products meet these criteria.

Overall, The Nue Co is a great fit for health-conscious customers who prioritize natural and organic ingredients, transparency, and ethical sourcing in their wellness products.

The Nue Co
100%
Direct-to-consumer
Wellness
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money75
Category
Wellness
Style
Health-conscious
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What customers say

Customers love
  • The quiz on the site gave direction towards products, and the prebiotic/probiotic has been taken for a month with good results.
  • The rebalance product has pre and probiotics, and the packaging is beautiful.
  • The vitamins are named based on clear results, and the skin care products, especially the topical C, have great results.
  • The vitamin c spray is a game changer, and the Debloat+ supplement has been helpful with chronic bloating.
  • The package is aesthetically pleasing, and the brand story and visuals are great.
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Popular products

Shop the range ↗

The Nue Co shipping policy

Free shipping

The Nue Co offers shipping throughout the US. For domestic orders, they offer Free Standard Shipping with a 1-3 business day processing time and a 5-10 business day delivery time. Express Shipping has a 1-2 business day processing time and a 2-3 business day delivery time, Expedited Shipping has a 1 business day processing time and a 1-2 business day delivery time. For customers in New York and Brooklyn, they also offer Same Day Delivery, with orders received by 5 pm arriving by 8 pm the same day. All shipping rates are calculated at the time of purchase. There is currently no international shipping offered.

The Nue Co return policy

30-day return window

The Nue Co offers a generous return policy that allows customers to return their regularly purchased products within 30 days of purchase. Customers can contact the brand at [email protected] to initiate the return process, and the company will provide a prepaid shipping label and issue a refund or credit for subscription purchases. There are no restrictions on items that can be returned, and the company typically processes returns within a few days.

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