The Nue Co

At The Nue Co. we are redefining supplements - the way you feel about them, the way to take them. We merge science and natural innovation to offer functional supplements for those who are mindful of their health, yet not defined by it. Creating targeted solutions to gut health as well as sleep, stress and skin issues.

Category
Wellness
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About The Nue Co

The Nue Co. is a lifestyle brand founded in 2017 by Jules Miller that sells natural wellness products. Their mission is to help people improve their relationship with health using science and nature, creating gentle and effective remedies with clinically proven ingredients from Ayurvedic and Chinese medicine. The brand is based in London and Los Angeles and is transparent with their ingredients and process. Their products are organic, vegan, cruelty-free, and gluten-free, and they offer free US standard shipping and 15% off your first order.

Who Shops At The Nue Co

The Nue Co would be useful for health-conscious customers who prioritize natural and organic ingredients in their wellness products. These customers are likely to be mindful of what they put in their bodies and seek out products that are gentle and effective. They may also be interested in Ayurvedic and Chinese medicine and appreciate the clinically proven ingredients used by The Nue Co. These customers value transparency in the ingredients and process of the products they purchase, which aligns with The Nue Co's commitment to being open about their ingredients and how they are sourced. Additionally, customers who are vegan, cruelty-free, and gluten-free will appreciate that The Nue Co's products meet these criteria. Overall, The Nue Co is a great fit for health-conscious customers who prioritize natural and organic ingredients, transparency, and ethical sourcing in their wellness products.

What customers love about The Nue Co

Here's what shoppers have to say:
  • The quiz on the site gave direction towards products, and the prebiotic/probiotic has been taken for a month with good results.
  • The rebalance product has pre and probiotics, and the packaging is beautiful.
  • The vitamins are named based on clear results, and the skin care products, especially the topical C, have great results.
  • The vitamin c spray is a game changer, and the Debloat+ supplement has been helpful with chronic bloating.
  • The package is aesthetically pleasing, and the brand story and visuals are great.
Cons
  • The branding may be prioritized over the effectiveness of the prebiotic/probiotic.
  • The rebalance product is priced higher than some competitors.
  • Some customers did not enjoy the functional fragrance.
  • The topical-c powder may be difficult to use for some individuals.
  • There have been reports of broken spray tops on the magnesium ease spray.
  • Some users experienced chronic bloating after using the product.
  • The size of the capsules may be too large for some people to swallow comfortably.
  • The company could improve transparency regarding potential negative effects and delivery methods.

The Nue Co's Shipping Policy

The Nue Co offers shipping throughout the US. For domestic orders, they offer Free Standard Shipping with a 1-3 business day processing time and a 5-10 business day delivery time. Express Shipping has a 1-2 business day processing time and a 2-3 business day delivery time, Expedited Shipping has a 1 business day processing time and a 1-2 business day delivery time. For customers in New York and Brooklyn, they also offer Same Day Delivery, with orders received by 5 pm arriving by 8 pm the same day. All shipping rates are calculated at the time of purchase. There is currently no international shipping offered.

The Nue Co's Return Policy

The Nue Co offers a generous return policy that allows customers to return their regularly purchased products within 30 days of purchase. Customers can contact the brand at [email protected] to initiate the return process, and the company will provide a prepaid shipping label and issue a refund or credit for subscription purchases. There are no restrictions on items that can be returned, and the company typically processes returns within a few days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Wellness seekers

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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The Nue Co on Socials

View this profile on Instagram

The Nue Co (@The Nue Co) • Instagram photos and videos

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hims

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Keeps

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Seed

Seed develops, manufactures and offers a suite of clinically-studied probiotic dietary supplements designed to impact human and planetary health.

Vital Proteins

Our mission is to provide clean, organic, pasture-raised collagen peptides and grass fed beef gelatin to help people live their best life during this fast-moving world. We believe that whole food based nutrition containing our protein powders are essential for one's overall health, fitness and wellbeing.

8Greens Gummies

8Greens is a health and wellness brand founded in 2016 by Dawn Russell, dedicated to making nutrition more accessible and affordable. Their signature product is a gummy that condenses the recommended serving of fruits and vegetables into one single tablet. 8Greens sources their ingredients from certified organic suppliers and is committed to sustainability and social responsibility, with a portion of their revenue going to Save the Children. They have been featured in several media outlets and are a favorite among many celebrities.

Aloha

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