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The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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32 Degrees

32 Degrees, a basic apparel retailer based in the United States, carries a wide array of men's and women's clothing. Placing high priority on value and comfort, this store presents an extensive selection of everyday items designed to suit diverse styles and budgets. The product offerings at 32 Degrees are as varied as they are numerous, from warming winter outerwear to cool summer polo shirts, ensuring customer comfort throughout the year.

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Adore Me

Adore Me is the first women’s underwear company that lets you try on lingerie in the comfort of your home. Our lingerie is specifically designed to foster confidence and liberate you from the pressures of shopping for the perfect piece. With Adore Me, you have the choice to make wardrobe decisions away from the pressure of a dressing room, helping you relax and enjoy the experience.

A Glass of

A Glass of is the perfect wine brand for those who want to try new and exciting wines without breaking the bank. With a focus on sustainability and supporting independent winemakers, their 200mL pouches are perfect for environmentally conscious wine lovers.

Alphalete Athletics

Alphalete Athletics specializes in creating high-quality fitness apparel for performance and lifestyle. They pay meticulous attention to details, selecting rich colors and comfortable yet stylish cuts. Alphalete Athletics products are tailor-made with the wearer's confidence in mind, undergoing months of design perfection to ensure comfort in every step. The brand is a manifestation of its founder’s commitment to promoting an active lifestyle and fashionable fitness wear.

And Soda

And Soda is a UK-based beverage brand founded in 2019 by co-founders Barry Darnell and Michael Johns. Offering stylish, sugar-free, low-calorie, gluten-free, and vegan vodka sodas in three flavors, And Soda has been featured in Stylist Magazine, The Week Magazine, and The Evening Standard and is available in Sainsbury’s and Tesco.

Avaline

Avaline, founded by Cameron Diaz and Katherine Power, offers delicious, organically farmed wines that are free from unwanted extras. Their transparently produced wines are perfect for health-conscious customers who value natural products and high-quality taste.

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Bala

Bala is a design led fitness accessories brand, known for making bala bangles, which are sleek wrist and ankle weights designed to help you stay fit and active. Bala fuses fashion with fitness accessories, bringing fresh and chic designs to a traditionally masculine product category. They have a variety of pastel colors and designs to choose from.

Bare

Bare: The Scandinavian-inspired brand that combines sustainability and style. Their eco-friendly underwear is made from irresistibly soft TENCEL™ Modal, ensuring comfort and durability. Perfect for those who value minimalistic design and responsible production.

Beautycounter Products

Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.

Birchbox

Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.

BLANQI

BLANQI is a functional apparel, intimates, and accessories brand founded in 2017 by best friends Valerie Darragh and Sabrina Melarti. It provides chic, breathable, and supportive solutions for pregnant and post-partum bodies, and has been featured in major publications such as Women's Health, Glamour, and New York Magazine. BLANQI offers a range of supportwear, from tanks to leggings to jeans and tops, with sizes XS-3X. It is dedicated to supporting mothers and offers advanced features such as 360-degree support and pockets.

Bomani

Bomani's Cold Buzz is the perfect drink for health-conscious individuals who want to enjoy alcohol without compromising their lifestyle. With only 110 calories and gluten-free, this energizing caffeine-infused cold brew coffee is perfect for a busy day.

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