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Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.

Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.

Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.

Byredo Gypsy Water is a luxury lifestyle brand that captures the spirit of adventure, romance, and freedom. Founded by Ben Gorham in 2006, Byredo offers an array of products to enhance the senses, including perfumes, candles, cosmetics, and leather goods, all with a minimalistic aesthetic.

Capri Blue is a fragrance brand founded in 2012 by Tom Reed, offering a wide range of cruelty-free, clean, and non-toxic candles, diffusers, and other products. Featured in major media outlets like Forbes, New York Magazine, E! Entertainment, and USA Today, the brand is best known for its distinctive cobalt blue jars and signature Volcano scent.

Category Beauty
Speciality

At Cheekbone Beauty, we strive to provide you with the best in cruelty-free cosmetics – but also look to advocate for the First Nations community! Our Warrior Women Liquid Lipsticks are made in Canada and 10% of our profits go towards education funding for First Nation's youth.

Category Beauty

Cirque Colors is a Brooklyn-based, vegan, non-toxic, and cruelty-free nail polish brand founded in 2012 by Annie Pham. It offers a variety of unique polishes, including thermals and holographics, that are chip-resistant and long-lasting. The company donates net proceeds from limited-time colors to charity and is now sold in stores worldwide.

Cocokind is an award-winning clean and natural skincare brand founded in 2015 by Priscilla Tsai. Their products are made with vegan, cruelty-free, and sustainably sourced ingredients and are crafted in the US. Customers have left hundreds of positive reviews online, praising the brand for its ethical practices and natural ingredients.

Category Beauty
Speciality

Doe Lashes is a California-based beauty brand founded in 2020 by Jason Wong. We specialize in handmade, ultra-fine Korean silk fiber lashes that are lightweight, non-irritating and comfortable. Our commitment to sustainable and cruelty-free production makes us stand out, and our lash quiz helps customers find their perfect style. Enjoy 10% off with subscription, plus thousands of 5-star reviews. International shipping available.

Category Beauty
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Dossier offers premium fragrances at an affordable price, sourced from Grasse, France. The brand values transparency, eco-friendliness, and customer feedback, making it a top choice for those seeking quality and affordability.

Category Wellness

LMNT is a 2018 performance-enhancing electrolyte product founded by Robb Wolf. Our travel-friendly pouches are packed with high sodium content, no sugar, gluten, or artificial ingredients, and designed to be Paleo and Keto-friendly. Try our nine flavors and save with our subscription options.

Category Beauty

Duradry is the leading brand in sweat-blocking products, founded in 2014 by Jack Benzaquen and Jacobo Plitman to provide relief to those suffering from hyperhidrosis and body odor. With over 250,000 customers, Duradry offers a variety of cruelty-free and vegan products, plus a 100-day free returns policy and subscription service.

Category Beauty

Faculty is the ultimate brand for self-expression and personal growth. Their carefully designed accessories cater to any taste, allowing customers to be whoever they want to be. Embracing strengths, not weaknesses, Faculty empowers customers to reach their full potential.

Category Beauty
Speciality

Fenty Beauty is a global beauty brand by Rihanna that celebrates diversity and inclusivity, offering makeup products for all skin types and shades. With millions of views and positive customer reviews, Fenty Beauty is a leader in the beauty industry.

Category Beauty
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Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown. Our mission is to redefine beauty on our own terms and provide eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. We are cruelty-free and vegan, and donate to the Olivia Hope Foundation.

Category Beauty
Speciality

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

Category Beauty
Speciality

HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.