Avaline

Avaline, founded by Cameron Diaz and Katherine Power, offers delicious, organically farmed wines that are free from unwanted extras. Their transparently produced wines are perfect for health-conscious customers who value natural products and high-quality taste.

Category
CPG
Specialty
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic

DTCetc’s Take

About Avaline

Avaline is a wine brand founded by Cameron Diaz and Katherine Power in 2020. Avaline offers a variety of delicious, organically farmed wines that are full of natural goodness and free from unwanted and undisclosed extras. Their wines include red, rosé, sparkling, and white. The grapes used in their wines are grown without synthetic pesticides, and they do not add any unnecessary additives such as concentrates, colors, or added sugars. Avaline is transparently produced, and they tell you exactly what's in your pour. With Avaline, customers can trust that they are getting high-quality, delicious wine that is accessible to everyone.

Who Shops At Name

Avaline is ideal for health-conscious customers who prioritize organic and natural products, and value transparency in the production process. They seek out food and drinks that are free from synthetic pesticides and additives. Avaline meets these needs by using organic grapes and disclosing all the ingredients used in their wines. The brand also caters to wine enthusiasts who want to indulge in high-quality wines without added sugars or artificial colors. With natural and delicious wines, Avaline offers customers the perfect combination of health and good taste.

What customers love about Avaline

Here's what shoppers have to say:
  • The wine is light and tasty.
  • Many people love this wine and find it awesome.
  • This is a favorite Rosé for many because it's not sweet and very smooth.
  • The wine has a nice crisp flavor that is perfect for warm fall evenings or summer afternoons.
  • The wine is not sweet but very satisfying.
  • It's light, crisp, and fabulous, and many appreciate that it's made clean.
  • It's a nice crisp Rosé that goes well with pork chops or as an easy sipper.
Cons
  • The wines may not be to everyone's taste, with some finding them too dry or tart
  • Some customers have noted a harshness in the finish of the wines
  • While the white wine is pleasant, the red wine has been a disappointment for some
  • While the wine is fair, some customers do not feel it is worth the price point
  • Some customers have noted a sulfur-like taste in the wine, leaving a metallic aftertaste
  • Some customers have found the blend and taste of the wines to be weak and unremarkable
  • There have been reports of all 6 wines being corked and tasting like vinegar
  • While some customers enjoy the wine, others have found the rose to be unpalatable
  • Some customers do not feel that the quality of the wine justifies the price, with better options available at a lower price point

Avaline's Shipping Policy

Avaline is responsible for processing and shipping all orders. They use FedEx and GSO for ground and air shipping, respectively. Shipping costs include packaging materials, and insurance may be available for an additional charge. Once the wine is picked up by the carrier, it becomes the customer's responsibility, and Avaline will not replace wine damaged during shipment due to weather conditions. Avaline cannot ship wine to certain states due to direct-shipping laws and regulations, and the list of states may change at any time.

Avaline's Return Policy

Avaline states that once the wine has been delivered, returns are not accepted. If a customer is dissatisfied with their purchase, they should contact customer service at hello@drinkavaline.com.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
/
100
This brand offers products that are on the pricey side.
DTCetc Score
92
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious wine enthusiasts

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
/
100
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DTCetc Score
92
/
100
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Avaline on Socials

View this profile on Instagram

Avaline (@Avaline) • Instagram photos and videos

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