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Every brand,
A to Z.

The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

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About Face

About Face is a new makeup brand that celebrates diversity and self-expression. Their high-performing, vegan and cruelty-free formulas are built to last, providing customers with the tools for ultimate self-exploration and expression. Whether you're a makeup novice or a seasoned pro, About Face has something for everyone.

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Baseofsweden

Introducing Baseofsweden, the innovative brand that brings you makeup products designed for an active lifestyle. With their award-winning Base foundation, their products blend seamlessly with your skin, providing long-lasting results. Gentle and skin-boosting ingredients ensure your skin is taken care of. Spend more time living life with Baseofsweden.

Browgame Cosmetics

Introducing Browgame Cosmetics, the ultimate solution for perfectly groomed eyebrows. Crafted with precision and care, our high-quality tweezers offer comfort, grip, and lasting quality. Trust in our commitment to sustainability and design.

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Ipsy

Discover your unique beauty with Ipsy, the beauty brand that celebrates individuality and empowers its community. Get personalized beauty products and connect with like-minded beauty enthusiasts. Shine bright every day.

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Kulfi

Kulfi is a South Asian-inspired beauty brand that celebrates culture and inclusivity through its colorful and delicious ice cream-inspired makeup products. They prioritize representation and give back to mental health organizations, making them a brand that values self-expression and advocacy.

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Lash

Lash offers high-quality lash extensions and products that prioritize healthy natural lashes. Founded by Carlee Workman, the brand is dedicated to efficiency and volume, making it a go-to for beauty enthusiasts and lash artists.

Lemonaid

Lemonaid is the online doctor that makes getting affordable birth control and medications easier than ever. With over 30 years of combined experience in working with young adults, our in-house Nurse Practitioner is excited to offer a cost effective solution - 100% confidential consultation, prescription, and delivery.

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